What's in the news right now about the environmentally sound, socially responsible and
economically viable
beef value chain.

 

                                                   
             

GRSBEEF.ORG

Dear GRSB Member, 

From Ruaraidh Petre
Executive Director Global Roundtable for Sustainable Beef

Welcome to the final edition of GRSB connect for 2013. It has been an eventful year for us, and great progress has been made in our definition of sustainable beef thanks to the hard work and and time invested by our membership and allied experts. We want to thank you all for your dedication to keeping this work moving and on track; we look forward to sending the latest draft to a selected group of non GRSB member experts for review in the first week of January.

We'd also like to take this opportunity to wish all our members a very happy christmas, and all the best in 2014. The coming year promises to be a full one for GRSB, with the second global conference on sustainable beef being held in São Paulo in August (see save the date below for more details), and the completion of the development of principles and criteria as well as the design of the follow up process with national roundtables, including a system for measuring and aggregating impact of member sustainability efforts. For this we thank Solidaridad for the funding they are making available, and the other members who will support this over the coming year.

Finally, it is our pleasure to welcome some new members, Australian Land Management Group, Certified Angus Beef, Institute of Ranch Management (TCU) and Lopez Foods; thank you for committing to improving the sustainability of the beef industry and we look forward to benefiting from your expertise and experience in the coming year.

Thanks,
Ruaraidh

               
Roundtable Updates

Update from São Paulo: GRSB-GTPS Joint Working Group on Forests

At a November 26th event hosted by Amigos da Terra – Amazônia Brasileira and with the support of the GTPS Brazilian Roundtable, representatives from key players in the Brazilian cattle supply chain gathered to discuss the progress already made and opportunities for the future for Brazil’s role in sustainably supplying domestic and international markets and reducing deforestation. After an introductory presentation about the role of the Joint Working Group on Forests by theNational Wildlife Federation, GRSB’s own Ruaraidh Petre and the GTPS’s President Eduardo Bastos explained each roundtable’s engagement with the issues and their interest in working together with partners towards common goals.

Representatives from Unilever and Marks & Spencer spoke of their companies’ global efforts towards sustainable sourcing and their participation in the Consumer Goods Forum , while Kering explained their advances in sourcing sustainable leather.JBS Brazil provided the meatpacker perspective and shared details of their GIS-based monitoring system for sourcing cattle, and Walmart Brazil detailed their own efforts and sustainability sourcing systems. The Paragominas Rancher’s Union discussed intensification efforts and the Instituto Centro de Vida explained improved on-the-ground ranching practices. Finally, the Brazilian Beef Exporters’ Association (ABIEC) outlined the Brazilian cattle industry’s links to global markets. Please contact Nathalie Walker ( walkern@nwf.org ) to participate in the Joint Working Group on Forests.

Member News

Canadian Meat Industry Welcomes Latest WTO Deals
dateline:12/12/13, source: GlobalMeatNews.com

Canada's red meat industry has welcomed the package of World Trade Organisation (WTO) agreements finalised in Bali last week. In particular, Canadian meat processing and producer groups welcomed the agreement on trade facilitation, which included provisions to improve fairness and constrain charges and document processing times, as well as establishing requirements related to test procedures and perishable goods.

"Trade facilitation will place new disciplines on Customs procedures that can often restrict the international movement of goods," said a statement from the Canadian Cattlemen's Association (CCA). "The CCA welcomes this, as often the beef trade can be impacted by duplication of import inspections, paperwork, and onerous service and user fees, among other issues that would be governed by this package. CCA is also aware of situations where the administration of duty-free quotas has become a barrier, so these are very positive developments."

The CCA and Canadian Meat Council (CMC) also welcomed stricter rules on the administration of tariff quotas including the publication of quota-related information, the issuance of licences well in advance of the quota period, and the implementation of measures to facilitate quota fill rates.


Grainfed Beef Producer Tops Woolworths' National Supplier Award
dateline: 12/12/13, source: Beef Central

Chinchilla (Qld) feedlot operators Scott and Katie Lloyd were crowned Woolworths Agricultural Suppliers of the Year at a presentation dinner attended by 800 at Sydney's Darling Harbour Convention Centre recently. Lloyd Pastoral Co received the top award over a range of other fresh food suppliers to Woolworths from the dairy, horticulture, seafood and other categories.

In another significant category win to the beef industry, Teys Australia's value-added products division, Teys Food Solutions, was announced as Woolworths' own-brand supplier of the year for 2013. The Lloyd family holds a supply contract supplying 240 to 320 head of MSA steers and heifers to the Woolworths supply chain per week, processed out of the company’s BrisMeats facility at Ipswich. The family has held a Woolworths supply contract for more than 25 years, with Scott's parents John and Anne Lloyd earning a previous state Woolworths supplier award 13 years ago, prior to the awards going national. Scott and Katie have taken over the business in the last few years, continuing the family tradition.


Merck Shares Progress on Zilmax & the Plan for Responsible Beef
dateline: 12/13/13, source: Bovine Veterinarian

During the last 90 days, Merck Animal Health, with the input and oversight of its Advisory Board, has worked to implement its Five-Step Plan to Ensuring Responsible Beef and has made considerable progress.

The findings that come as a result of the plan will add to the significant amount of data that already exists for Zilmax® (zilpaterol hydrochloride), including numerous animal safety and well-being trials. Zilmax is a feed supplement approved by the FDA and other regulatory authorities. While we have made considerable progress, it is too early to determine when Merck Animal Health will return Zilmax back to the market in the United States and Canada.


McDonald's,Beef Farmers Answer Questions About Canadian Beef
Dateline: 12/19/13, source: Farms.com

McDonald's Canada, is leading the way in the food service industry with its continued support of Canadian beef producers and their product. It's why they're working together to help answer consumers’ questions about beef.

Last month, McDonald's had its 'Our Food. Your Questions' booth on display at the Royal Agricultural Winter Fair held in Toronto, and for the first time, beef producers were invited to answer questions relating to beef production. Five beef farmers from the Cattlemen's Young Leaders Program (CYL) were at the booth for beef weekend at the Royal, working together with the McDonald's team.


Rabobank Report: Global Beef Industry Q4 2013
Dateline: 12/19/13, source: DigitalJournal.com


The Rabobank Global Cattle Price Index has risen by 6% since June, driven by lower-than-expected beef supply in the main exporting countries and strong Asian demand.

According to a new report from Rabobank, global beef supply will remain tight, especially in 1H 2014, driven by lower feed costs, induced herd rebuilding in the U.S. and the strong export demand from Brazil and Argentina, which will continue to support strong prices. In 2014, Rabobank forecasts continued high prices while global beef supply is expected to rise only slightly, meanwhile China's demand for imports are expected to increase.

The recent announcements to (re-)open import markets will benefit beef trade going forward. Rabobank analyst Albert Vernooij says, "The Rabobank Global Cattle Price Index improved further in H2 2013, supported by both continuing strong Chinese import growth and lower-than-expected supply in the main export markets making cattle prices mainly positive."


Cargill India Actively Pursuing Cattle Feed Project in Punjab
Dateline: 12/18/13, source: Economic Times

The Rabobank Global Cattle Price Index has risen by 6% since June, driven by lower-than-expected beef supply in the main exporting countries and strong Asian demand. According to a new report from Rabobank, global beef supply will remain tight, especially in 1H 2014, driven by lower feed costs, induced herd rebuilding in the U.S. and the strong export demand from Brazil and Argentina, which will continue to support strong prices.

In 2014, Rabobank forecasts continued high prices while global beef supply is expected to rise only slightly, meanwhile China's demand for imports are expected to increase. The recent announcements to (re-)open import markets will benefit beef trade going forward.

Rabobank analyst Albert Vernooij says, "The Rabobank Global Cattle Price Index improved further in H2 2013, supported by both continuing strong Chinese import growth and lower-than-expected supply in the main export markets making cattle prices mainly positive."

"Cargill (India) has been following it (project)up with us. They are looking for land in Bathinda for setting up a cattle feed plant," state-owned Punjab Bureau of Investment Promotion (PBIP) CEO Anirudh Tiwari said here today. Tiwari said the company wanted to set up a project at a location in Bathinda in order to cover markets of Punjab, Haryana and Rajasthan.


Clues Show Many Livestock May Have Survived Colorado Floods
Dateline: 12/09/13, source: CattleNetwork.com

As much as nine inches of rain in parts of Colorado led to emergency declarations in many counties and stranded livestock as producers weren't able to move all of their animals to higher ground. Still, some suspect their livestock survived the floods.

The floods that affected the state in September caused over $2 billion in property losses and threatened the state's $41 billion agriculture sector. The JBS beef processing plant in Greeley, Colo. was temporarily closed and many animals were left stranded as they sought high ground.

ABC reports a lack of carcasses as the water subsided provides hope for producers. Only a half-dozen carcasses have been found according to a brand inspector's office in Weld County.

Animals could have survived the floods, but are stranded at a neighbor's farm downriver who doesn't know where the livestock belong. Some residents missing livestock are posting reward posters in hopes that their animals will return.


Industry Has Beef with New Labeling Rule
Dateline: 12/13/13, source: Northern Colorado Business Report

New rules requiring beef producers to display country of origin on meat labels will raise beef prices as the industry struggles to rebuild a herd thinned by last year's drought, industry representatives say.

A rule that went into effect in November requires beef processors such as Greeley-based JBS USA (Bovespa: JBSS3) to list on packaging where cattle were born, raised and slaughtered. The move will raise costs for beef processors and possibly elevate prices for consumers, beef industry officials said. Small beef processors contend that the rules will cost the beef industry less than it claims and that consumers should have more detail about the origins of their food.

Exactly how much of that cost processors will pass along to consumers remains unclear, said Kevin Good, senior analyst for Englewood-based beef analyst CattleFax.


NCBA Announces Speaker Lineup for 2014 Cattle Industry Convention
Dateline: 12/14/13 Source: Tri-State Neighbor

Featured keynotes include man behind Captain Phillips and an NFL quarterback.

The National Cattlemen's Beef Association (NCBA) is pleased to announce the lineup of speakers for the 2014 Cattle Industry Annual Convention in Nashville, Tenn. Captain Richard Phillips will kick off the convention with keynote remarks during the general opening session, scheduled for Feb. 4 at 3 p.m. and sponsored by Boehringher Ingelheim Vetmedica, Inc.

Captain Richard Phillips is the inspiration for the movie, "Captain Phillips", starring Tom Hanks. The movie is based on Phillips's book, "A Captain’s Duty: Somali Pirates, Navy Seals and Dangerous Days at Sea," a fascinating and suspenseful recounting of the first hijacking of a U.S. ship in more than 200 years.

General Session II, sponsored by Bayer Animal Health, takes place Feb. 6 at 9:30 a.m. and features all-American and NFL quarterback Archie Manning, who transcends his athletic achievements. People far and wide have been inspired by his warm personality, his drive, and sense of humor.

Namibia: Witvlei Allocation Quota Judgment Out Thursday
Dateline: 12/181/13, source: AllAfrica.com

The answer to the ongoing boardroom tug of war between Meatco and Witvlei Meat over the 2014 beef quota for Norway is set to be made tomorrow, when Judge Shafimana Uitele will make his ruling in the High Court.

This is after a quibble of lawyers spent nearly a day and half a night of Monday this week presenting their arguments before Judge Uitele over Witvlei Meat's urgent application to overturn the decision that the allocation of the Norway beef export quota for 2014 should be based on the bidding process.

Namibia is allocated 1 350 tonnes of beef exports to Norway each year, which Namibian beef exporting companies have to fill. However, Meatco and Witvlei are fighting over how the Namibian Cabinet should allocate the quota to meat producers. Meatco was particularly not happy with the 2010 Cabinet decision that until now dictated that the quota be allocated equally to Meatco and Witvlei. The acrimonious standoff between Meatco and Witvlei Meat over the 50:50 formula ended with the decision that meat producers should bid for the quota for next year.

This prompted Witvlei Meat to run to court last week Friday with the urgent application in which it cited Cabinet as the first respondent, the Ministry of Trade and Industry as the second respondent, the Meat Board of Namibia as the third respondent, the Ministry of Agriculture, Water and Forestry as the fourth respondent, Meatco as fifth respondent and a company called Brukarros Meat Processors as the sixth respondent.

In the News

Sustainable Livestock Production Is Possible
Dateline: YottaFire2/17/13, source: YottaFire

New research advocates use of pastures with shrubs and trees as it is more sustainable, improving animal welfare and increasing biodiversity.

Consumers are increasingly demanding higher standards for how their meat is sourced, with animal welfare and the impact on the environment factoring in many purchases. Unfortunately, many widely-used livestock production methods are currently unsustainable. However, new research out today from the University of Cambridge has identified what may be the future of sustainable livestock production: silvopastoral systems which include shrubs and trees with edible leaves or fruits as well as herbage.

Professor Donald Broom, from the University of Cambridge, who led the research said: "Consumers are now demanding more sustainable and ethically sourced food, including production without negative impacts on animal welfare, the environment and the livelihood of poor producers. Silvopastoral systems address all of these concerns with the added benefit of increased production in the long term."


Is Meat Sustainable? Depends Where You Are.
Dateline: 12/18/13, source: Treehugger

In North America, we regularly read about the problems associated with factory farms and the benefits of returning to small-scale agricultural production. However, small farms may not always be better for the environment, depending on geography and other factors.

New research published yesterday in Proceedings of the National Academy of Sciences aims to give a more nuanced understanding of how livestock impacts the environment from region to region. The researchers looked at the efficiency of biomass to protein conversion, production of greenhouse gases, according to animal and farm type. The authors hope this dataset can provide the basis for further other analysis.

The research finds that it's hard to make sweeping conclusions about the impact animals have on the ecosystem: Full text of the PNAS paper here


Beef Demand Challenges are Ahead

Dateline: 12/10/13, source: Norman Transcript

With low cattle numbers across much of the country, beef production will fall sharply by the end of this year. Dr. Darrell Peel, Oklahoma State University livestock marketing specialist, provided some thoughts on what consumers and producers should expect for 2014.

Peel expects beef production to fall sharply in the coming year and that this reduction in beef will apply additional pressure to increase wholesale and retail beef prices. This will lead to much concern in the beef industry that beef will "price itself out of the market." These concerns are understandable, and there is, indeed, much uncertainty about beef markets for the next couple of years.

 

 

To read the entire source article, please click on the link in the article headline.

MORE GLOBAL NEWS...


 


Reducing Processing Water Footprint
                      
All too often it is the cattle producer who is considered to have a negative impact – but GRSB has emphasised since the start that improvements are possible and desirable everywhere in the chain.

Food processing can be a very intensive water user, and the impacts of abstracting this and then ensuring it can be cleaned enough to return to the cycle can be negative, as well as logistically and financially challenging.

The linked documents here are from the Queensland government, provided to us by AFC (Keystone), and show the steps that can be taken to improve efficiency and reduce the environmental impact of food processing.

Water Efficient Processing – Reducing Demand for Water in Processing (PDF)

Cleaning Efficiency - Cut Down Water and Chemical Use (PDF)


Complex Factors Signal Beef Demand Challenges Ahead
Dateline: 12/10/13, source: High Plains Journal

Beef production is falling at the end of 2013 and is expected to fall sharply in the coming year. This reduction in beef supply will add significant additional pressure to increase wholesale and retail beef prices.

This leads to much concern in the beef industry that beef will "price itself out of the market." These concerns are understandable and there is indeed much uncertainty about beef markets for the next couple of years. However, it is important to remember how demand works and keep in mind the many factors involved in demand.

While there is concern that consumers will buy less beef with higher prices, it is important to keep in mind that there will be less beef on the market and thus a need to ration beef. The economic principle of demand is based on the concept that when a smaller quantity is available, higher prices will ration beef to those consumers who are most willing and able to purchase beef.

In general, the idea that higher prices will restrict consumption of beef is precisely what will be needed to balance supply and demand in the coming months.


SPECIAL REPORT - In the Land of the Holy Cow, Fury Over Beef Exports
Dateline: 12/12/13, source: Reuters

Symbols of India's emergence as an economic powerhouse line the four-lane highway to Jaipur out of New Delhi: a factory owned by the world's biggest motorbike maker, glass towers housing global call centres, shopping malls for India's burgeoning middle class.

One night in August here, an angry mob ran amok, burning trucks and government property and forcing traffic to halt and factories to shut. The rioters were incensed over an issue arguably as old as India itself: the eating of beef, which the country's majority Hindus have considered sacrilegious for at least a thousand years.

Perhaps surprisingly in a country where so many people view cows as sacred, India could soon become the world's biggest beef exporter, according to the United States Department of Agriculture (USDA).


Aim for Red Meat Profitability
Dateline: 12/12/13, source: Otago Daily Times

Beef and Lamb New Zealand chairman Mike Petersen believes there is a significant opportunity to improve profitability in the red meat industry through the Red Meat Profit Partnership initiative.

The partnership, which is now under way, is supported by the Primary Growth Partnership and involves the Government and co-investors Alliance Group, ANZCO Foods, ANZ, Beef and Lamb NZ, Blue Sky Meats, Greenlea Premier Meats, Progressive Meats, Rabobank and Silver Fern Farms. It will invest $64 million in the red meat sector over the next seven years.

The significance of the collaboration could not be underestimated, as it drew together a big part of the red meat processing industry, along with farmers and two banks, with the common goal of improving the profitability of sheep and beef farms, Mr Petersen said.


US Adjusts 2014 Beef Production Upwards - But Still Way Short of Last Year
Dateline: 12/12/13, source: Beef Central

Forecasts issued by the US Department of Agriculture have lifted expectations for domestic US beef production next year since the last projection made a month ago, but they remain well below beef output in 2013. USDA now expects total US beef production in 2014 to reach 11.04 million tonnes, up about 0.5pc compared with this same forecast made in November.

US beef supplies for next year are still expected to decline sharply and the most recent update forecasts total US beef production in 2014 to decline by 669,000 tonnes (-5.7pc) compared to 2013 levels.


Australia Anticipates 11% Rise in Livestock Earnings
Dateline: 12/12/13, source: GlobalMeatNews.com

Australian livestock and livestock product earnings are expected to rise 11% to AU$16.7bn in 2013–14, according to the latest Agricultural Commodities report by the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES).

The December 2013 report revealed that export earnings for beef and veal are forecast to increase by 12% next year. Export volumes are set to increase by 7% to a record 1.1m tonnes (t), reflecting "growing demand in emerging markets", it revealed.

Australian cattle and calf slaughter are forecast to rise by 6% to 8.9m head, while beef and veal production is expected to increase 3% to 2.3mt in 2013-14.. Australian lamb slaughter reached a 40-year high in 2012-13 and the report said it would fall by around 1% in 2013-14 to 20.9m head. As a result, lamb production is also forecast to fall by 1% to 452,000t. Sheep slaughter, meanwhile, is expected to rise 9% in 2013: 14 to 8.9m head, "reflecting dry seasonal conditions across many regions in south-eastern Australia."


FDA Restrictions Could Benefit Cattle Industry
Dateline: KHAS-TV, 12/13/13, By Shelby Fenster

If your child has a deadly bacteria, doctors will most likely turn to life-saving antibiotics. But, what if the strain your child has is immune to that treatment?

With new regulations, the Food and Drug Administration is making sure that resistance doesn't come back to the food we eat.

"Antibiotic resistance has been a concern forever," said Dr. Dee Griffin, a beef and cattle veterinarian who also serves on the FDA's Veterinary Medical Advisory Committee. For the last ten years the FDA has been fine-tuning regulations for the use of antibiotics in the feed of livestock.

"They will convert from an over the counter, you can purchase this medication at your feed store to a tightly controlled system called Veterinary Feed Directives," said Dr. Griffin. The FDA is now pushing to completely eliminate the use of antibiotics in feed for livestock growth and efficiency and will now closely control the use of all feed antibiotics.

                    
BeefTalk: Don't Take Health for Granted
Dateline: 12/14/13, source: Prairie Star


Cattle have the potential to carry diseases they have been exposed to and could spread these diseases to susceptible herds. That may not be a big deal if the disease is a strain of the common cold, but that is certainly not true for all diseases.
                       
                        Like it or not, the world of living things always is precariously close to death. The relationship between predator and prey is never very far away. Although we generally prefer the movies with lions and wolves chasing wildebeests and deer, the tiny predators also always are at work. Viruses, bacteria and numerous other microorganisms or subparticles also are part of the predator and prey relationship.

Unlike the larger predators that can be somewhat easily seen and managed, the smaller predators can avoid detection by the naked eye. Their arrival often is a surprise and may come when least expected, especially because the movement of cattle and beef is complex.

As producers seek an unencumbered market environment, that very environment also can function as a very efficient conduit for the many diseases that may affect cattle because buyers from around the world have the opportunity to bid on calves. We have the struggle between a totally free and unencumbered market versus a market that has biological barriers in place that potentially inhibit the free movement of cattle.


Concerns Over 'Criminals Infiltrating FoodIndustry'
Dateline:12/17/13, source: The Courier

The UK food industry remains at risk from criminal fraud, and only a dramatic change in culture will prevent another horsemeat scandal.

Almost a year after the revelation of widespread meat adulteration first broke, that was the stark warning from Professor Chris Elliot, whose interim report into integrity and assurance in the UK's food system -  commissioned by Defra - was released on Thursday (December 12).

With the final report due to be published early next year, the provisional findings set out the weaknesses of supply chain networks and stress that a system which puts the consumer first, whilst employing an absolute zero tolerance approach to food fraud, must be brought into play.
                      
"My review to date has identified a worrying lack of knowledge regarding the extent to which we are dealing with criminals infiltrating the food industry," said Professor Elliot. "I believe criminal networks have begun to see the potential for huge profits and low risks in this area. The food industry and thus consumers are currently vulnerable," he added.


Meat Industry Ignores Shopper Trends At Its Own Peril
Dateline: 12/17/13, source: Beef Magazine

"If you want to win in our industry, you’ve got to win in meat and produce, because people shop first and foremost for those items." So says Tom Heinen, president of Heinen’s Fine Foods, a 20-store regional grocery chain in Ohio and Illinois.

However, the truth behind that truism has changed. No longer is the meat case the center point of Heinen’s Fine Foods customers.

"Forty years ago, meat was more important than produce," Heinen says. "Today, produce is clearly the most important item. 85% of our shoppers buy produce any time they're in our store; around 40% buy meat."

So, he asks, what's important for a beef producer to understand about a Heinen’s customer? "We get this question all the time. "Where does my food come from?" he says. "How is the food raised, whether it's in fields or pastures, in feedlots or oceans? How were the animals treated? What were the animals fed? How were pesticides used in raising fruits and vegetables? People clearly care and they want to understand."

Those concerns, he says, have led to a marked increase in demand for organic foods. "The evolution of organic food is nothing less than staggering in the last 15 years," he says.

"Anybody who thinks organic food is a fad is clearly wrong. It is a trend toward eating that is doing nothing but increasing."


Farmers Back Red Meat Industry Reform Call
Dateline: 12/18/13, source: /Stuff.co.nz, By Tim Cronshaw

Sheep and beef farmers are being challenged to put more heat on leaders for a new red meat model after the success of three reform group-linked farmers gaining seats on the Alliance Group and Silver Fern Farms (SFF) boards.

The election of Gore farmer Don Morrison to the Alliance board and Richard Young from Gore and Dan Jex-Blake from Gisborne to the SFF board as farmer- elected directors has provided farmers with hope that change will happen to reverse low returns.

The trio were leaders of the Meat Industry Excellence (MIE) reform group. MIE chairman John McCarthy said farmers needed to step up the pressure for reform in the meat industry. The industry needed a new model delivering profitability and improved returns, he said.


All Eyes on Indo Permits
Dateline: 12/20/13, source: The Land Newspaper

The first test of how well Australia's beef industry has revitalised its relationship with Indonesia occurs this month, as Indonesia allocates the import permits that have replaced the old beef quota system. Unlike the quota system, the permits given to importers have no upper limit. Importers tell the Indonesian government how much beef or cattle they want to import over the next 12 months, with the proviso that they must fulfil at least 80 per cent of that guidance.

It remains to be seen how those permits translate to orders for Australian cattle and beef, particularly in the light of recent political rows over Australia's eavesdropping on Indonesian politicians. Indonesia's politicians have given conflicting views of the effects of the scuffle on the countries' trade relationship.


Who Are the Likely Candidates for the Top Job at AA Co?
Dateline: 12/20/13, source: Beef Central

It's been six months since the surprise departure of former Australian Agricultural Co managing director, David Farley, and it now appears unlikely that any appointment will be made to fill the void before early 2014. That's allowed ample time for the meat and livestock industry's legendary grapevine to go into overdrive, delivering a constant and plentiful stream of 'likely candidates' for Australia's highest paid, and arguably highest-profile meat and livestock sector job.

The headhunting, recruitment and application process has delivered a long list of 'outstanding applicants', a source close to the company said this week. Hardly surprising, given the size of the prize. The MD/CEO role at AA Co is easily the best paid of any job in the commercial sector of the Australian red meat supply chain, JBS included.

                                
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