| With our new communications team led by Sarah Bohnenkamp, we intend to become more active on social media. Please do follow GRSB and get involved in sharing content with us @GRSBeef How to Step Up Our Advocacy Efforts In 2017 Amanda Radke, Beef Magazine | January 28, 2017 Bridging the gap between consumers and producers is a critical component to a sustainable, profitable beef industry. Find out how using the hashtag #cattletales can help achieve our advocacy goals in 2017. In between feeding cattle, calving cows, thawing out waterers, paying bills and taking care of the kids and grandkids, making connections with consumers should be at the top of every food producer's list of things to accomplish in the new year. Why? Because without our consumer, we have no demand. We're Not Actually Listening to The Consumer Eric Fuchs, Beef Producer | January 18, 2017 The Missouri Department of Agriculture recently hosted their "Governors Conference on Agriculture," which was a really good event showcasing what is being done in Missouri with all aspects of agriculture. I have to say this was one of the better conferences I have attended. The planners did a great job showing what is great about Missouri's agriculture with relevant speakers and exhibits. Keep Customer in Loop to Reap the Benefits Jamie–Lee Oldfield, Weekly Times Now | January 16, 2017 Integrating the supply chain, and keeping the customer in mind, will go a long way to creating a sustainable beef industry, according to Frank Carbone of AgriFoods Global, previously McDonald's Asia Pacific Consortium. The company operates 19 grinding operations worldwide, sending Australian and New Zealand beef to make McDonald's patties in countries including US, Japan,–Malaysia, Ukraine and Russia. Mr Carbone, who spoke at the Meat and Livestock AGM last year, said what surprised him when he entered the beef ¬industry was the number of disconnects happening from producer to consumer. Food Companies Ranked on Animal Welfare Meatingplace | January 27, 2017 Animal welfare has become a key business issue for the world's leading food companies, which are paying increased attention to the matter within their supply chains, concludes a report assessing 99 major brands. Almost three–quarters (73 percent) of companies have published farm animal welfare policies, up from 46 percent in 2012, according to the findings compiled by Compassion in World Farming, World Animal Protection and investment firm Coller Capital. BIF Guidelines Ninth Edition Has Changes Today's Producer | January 18, 2017 The ninth edition of Uniform Guidelines for Beef Improvement Programs –represents a legacy of work that spans more than 50 years of cooperation among the various segments of the beef cattle industry. The Beef Improvement Federation (BIF) board of directors approved changes to the ninth edition during its fall 2016 board meeting. The updated guidelines are now posted to the Beef Improvement Federation website. Costs, Benefits and Challenges of Sustainable Livestock Intensification in a Major Deforestation Frontier in the Brazilian Amazon MDPI | January 21, 2017 This study presents an assessment of the economic and environmental feasibility of sustainable livestock intensification in São Félix do Xingu municipality, a deforestation frontier with an area of more than 8.5 million hectares, and home to the largest cattle herd in Brazil. Industry to Producers: Don't Miss Chance to Shape Sustainability Framework Beef Central | January 24, 2017 Early reactions from industry groups to the draft Australian Beef Sustainability framework released last week have been both positive and negative. However, regardless of their individual, all groups contacted by Beef Central have emphasised the importance of producers taking the time to read the document and provide feedback while the opportunity still exists. | |