May 22, 2019

Subject to change*

8:00 AM – 8:10 AM

8:10 AM – 8:30 AM

8:30 AM – 8:50 AM


8:50 AM – 9:15 AM

9:15 AM – 10:00 AM

10:00 AM – 10:20 AM

10:20 AM – 11:30 PM

11:30 AM – 11:45 AM

12:00 PM – 1:00 PM

1:00 PM – 2:15 PM

2:15 PM – 3:30 PM

3:30 PM – 3:50 PM

3:50 PM – 4:50 PM

4:50 PM – 5:05 PM

5:20 PM – 5:45 PM

5:45 PM – 6:00 PM

6:00 PM – 6:45 PM

6:45 PM – 7:30 PM

7:30 PM - 8:30PM


May 23, 2019

Subject to change*

8:00 AM – 8:15 AM

8:15 AM – 8:45 AM

8:45 AM – 9:15 AM 

9:15 AM – 10:00 AM

10:00 AM – 11:00 AM

11:00 AM – 11:20 AM

11:20 AM – 12:20 PM

12:20 PM – 12:40 PM


(as of May 15, 2019)

Global to Local Welcome

 Keith Kenny, VP of Sustainability, McDonald's Corporation

Courtenay DeHoff, Television Host

Objectives for the 2019 Summit               

Speakers: GRSB Leadership

Key insights from 2017 Sustainability Communicators Summit and Vision for 2019 and Beyond

Ruaraidh Petre, Executive Director, GRSB

Warm-Up Activity

Courtenay DeHoff

Morning Keynote

Justin Sherrard, Global Strategist for Animal Protein, Rabobank

Sustaining the conversation – cutting the crap and connecting with consumers

Networking Break

Panel #1

Big Question: What's the impact of beef production on the planet (i.e. Natural Resources)?

Moderator: Ruaraidh Petre

Debbie Reed, Executive Director, Ecosystem Services Market Consortium (U..S.)

John Lynch, Postdoctoral Researcher, University of Oxford (ENG)

Mario Herrero, Chief Research Scientist, CSIRO (AUS)

Karen Haugen-Kozyra, Viresco Solutions, Inc. (CAN)

Science of Sustainability

What answers can we agree on after hearing about the science?

Courtenay DeHoff


Panel #2

Big Question: What do consumers think about beef's impact to the planet?

Facilitator: Courtenay DeHoff

Jenn Tilliss, Executive Director Issues and Reputation Management, & Rick Husted, Vice President, Strategic Planning & Market Research, National Cattlemen's Beef Association (U.S.)         

Crystal Mackay, CEO, Loft32; and former President, Canadian Centre for Food Integrity (CAN)

Michael Houlihan, Bord Bia (IRE)

Howard  Parry-Husbands

Working Session #1 - Building Beef's Grand Narrative - What's the Impact of Beef Production on the Planet?

Facilitator: Crystal Mackay

Networking Break

Panel #3

Big Question: How do we best engage and support producer voices/interests in communication efforts?

Moderator: Janice Person, Online Engagement Director, Bayer Crop Science

Canadian Beef Producer: Stephen Hughes

US Beef Producer: Chad Ellis

European/Ireland Beef Producer: Tommy Moyles

Zimbabwe Beef Producer: Max Makuvise

Producer Engagement: What are the key learnings from hearing producer points of view?

Courtenay DeHoff

Day 1 – Wrap-Up

Courtenay DeHoff


Happy Hour with Environmental Stewardship Award Program Delegates (McDonald's 6th Floor Cafe)

Hosted by McDonald's

Dinner - (McDonald's 6th Floor Cafe)

Hosted by GRSB

Dessert and Presentation "Changing the Status Quo in Communication: No Shame, No Blame"(CC 33-35-37)

Hosted by GRSB

Opening Speaker: Nicole Johnson-Hoffman, GRSB President

Keynote Speaker: Peter Byck, US Film Director

Welcome Back and Insights from Day 1

Courtenay DeHoff

Morning Speaker: McDonald's Global Consumer Research Insights

Kyle Papanikolas, Director of Global Insights Team, McDonald’s

Working Session #2 - Introduction to the Purpose of the Workshop

Facilitator: Howard Parry-Husbands

Exercise #1 – Different Views

Howard Parry-Husbands

Exercise #2 – Potential New Frames

Howard Parry-Husbands

Networking Break/Morning Tea

Exercise #3 – Develop the Best

Howard Parry-Husbands

Closing, Wrap-up, Next Steps

Howard Parry-Husbands and GRSB Leader

Download the Agenda Here



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