Wednesday

May 22, 2019

Subject to change*


8:00 AM – 8:10 AM




8:10 AM – 8:30 AM



8:30 AM – 8:50 AM

 


8:50 AM – 9:15 AM



9:15 AM – 10:00 AM




10:00 AM – 10:20 AM


10:20 AM – 11:30 PM








11:30 AM – 11:45 AM




12:00 PM – 1:00 PM


1:00 PM – 2:15 PM









2:15 PM – 3:30 PM



3:30 PM – 3:50 PM


3:50 PM – 4:50 PM








4:50 PM – 5:05 PM



5:20 PM – 5:45 PM



5:45 PM – 6:00 PM


6:00 PM – 6:45 PM



6:45 PM – 7:30 PM



7:30 PM - 8:30PM



Thursday

May 23, 2019

Subject to change*


8:00 AM – 8:15 AM



8:15 AM – 8:45 AM



8:45 AM – 9:15 AM 



9:15 AM – 10:00 AM



10:00 AM – 11:00 AM



11:00 AM – 11:20 AM


11:20 AM – 12:20 PM


12:20 PM – 12:40 PM

Agenda

(as of May 15, 2019)






Global to Local Welcome

 Keith Kenny, VP of Sustainability, McDonald's Corporation

Courtenay DeHoff, Television Host


Objectives for the 2019 Summit               

Speakers: GRSB Leadership


Key insights from 2017 Sustainability Communicators Summit and Vision for 2019 and Beyond

Ruaraidh Petre, Executive Director, GRSB


Warm-Up Activity

Courtenay DeHoff


Morning Keynote

Justin Sherrard, Global Strategist for Animal Protein, Rabobank

Sustaining the conversation – cutting the crap and connecting with consumers


Networking Break


Panel #1

Big Question: What's the impact of beef production on the planet (i.e. Natural Resources)?

Moderator: Ruaraidh Petre

Debbie Reed, Executive Director, Ecosystem Services Market Consortium (U..S.)

John Lynch, Postdoctoral Researcher, University of Oxford (ENG)

Mario Herrero, Chief Research Scientist, CSIRO (AUS)

Karen Haugen-Kozyra, Viresco Solutions, Inc. (CAN)


Science of Sustainability

What answers can we agree on after hearing about the science?

Courtenay DeHoff


Lunch


Panel #2

Big Question: What do consumers think about beef's impact to the planet?

Facilitator: Courtenay DeHoff

Jenn Tilliss, Executive Director Issues and Reputation Management, & Rick Husted, Vice President, Strategic Planning & Market Research, National Cattlemen's Beef Association (U.S.)         

Crystal Mackay, CEO, Loft32; and former President, Canadian Centre for Food Integrity (CAN)

Michael Houlihan, Bord Bia (IRE)

Howard  Parry-Husbands


Working Session #1 - Building Beef's Grand Narrative - What's the Impact of Beef Production on the Planet?

Facilitator: Crystal Mackay


Networking Break


Panel #3

Big Question: How do we best engage and support producer voices/interests in communication efforts?

Moderator: Janice Person, Online Engagement Director, Bayer Crop Science

Canadian Beef Producer: Stephen Hughes

US Beef Producer: Chad Ellis

European/Ireland Beef Producer: Tommy Moyles

Zimbabwe Beef Producer: Max Makuvise


Producer Engagement: What are the key learnings from hearing producer points of view?

Courtenay DeHoff


Day 1 – Wrap-Up

Courtenay DeHoff


Break


Happy Hour with Environmental Stewardship Award Program Delegates (McDonald's 6th Floor Cafe)

Hosted by McDonald's


Dinner - (McDonald's 6th Floor Cafe)

Hosted by GRSB


Dessert and Presentation "Changing the Status Quo in Communication: No Shame, No Blame"(CC 33-35-37)

Hosted by GRSB

Opening Speaker: Nicole Johnson-Hoffman, GRSB President

Keynote Speaker: Peter Byck, US Film Director




Welcome Back and Insights from Day 1

Courtenay DeHoff


Morning Speaker: McDonald's Global Consumer Research Insights

Kyle Papanikolas, Director of Global Insights Team, McDonald’s


Working Session #2 - Introduction to the Purpose of the Workshop

Facilitator: Howard Parry-Husbands


Exercise #1 – Different Views

Howard Parry-Husbands


Exercise #2 – Potential New Frames

Howard Parry-Husbands


Networking Break/Morning Tea


Exercise #3 – Develop the Best

Howard Parry-Husbands


Closing, Wrap-up, Next Steps

Howard Parry-Husbands and GRSB Leader


Download the Agenda Here

COMMUNICATORS SUMMIT

INFORMATION LIBRARY


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