Executive Director's Message
Two weeks ago we held our first communicators summit. This was an opportunity for member organisations to engage with GRSB and each other about how we all communicate about sustainability – who are our targets for communication, and how do we best engage with them?
Naturally the answers to those and other questions vary depending upon what your business does; we had a good cross section of participants from ranchers through feeders, packers and retailers and various input suppliers as well.
This led to really rich discussions, interspersed with presentations from a range of experts including Dr Lily Edwards Callaway from Colorado State University, Dr Frank Mitloehner from UC Davis, Vance Crow from Monsanto, Bryan Weech from Barenbrug and Kevin Folta from the University of Florida. We also had a great panel discussion with producers from the US and Canada (see more here).
During the time we all had together we also took the opportunity to interview a number of the participants, and will use these for communications in the future.
For more materials from the communicators' summit, visit our events webpage (you will need your GRSB login details to see some of the materials).