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I see the article below as being extremely positive for beef production. By far the majority of beef producers are doing a good job. By putting systems in place that can demonstrate that to younger consumers, either directly, directly or using technology, I see the potential to engage much more closely with consumers, understand their concerns, and circumvent the misinformation spread by anti animal agriculture activists.
Cargill Survey Shows Young Generation Wants Connection to Agriculture
Ryan McCarthy, Meat + Poultry | January 9, 2019
A recent report by Cargill showed that young people around the world want to connect with farm life. In its latest Feed4Thought survey, Cargill found that twice as many young respondents ages 18 to 34 in the US and China reported knowing a livestock or seafood farmer compared to those over 55 – with similar trends in Mexico and France.
The survey also found that 81 percent of 18–to–34–year–old Chinese participants visited a livestock or seafood farm during their lifetime, compared to 50 percent of their older surveyors.
"We know people increasingly care about animal welfare, the healthfulness of foods and sustainability," said Marina Crocker, head of Cargill Animal Nutrition market insights. "By pairing Cargill's understanding of what our customers need with state–of–the–art analytics about what people want, we can anticipate and serve emerging consumer expectations in the solutions we provide our customers."
Fifty–two percent of younger participants also said they changed their eating habits for sustainability reasons in the past year compared to 19 percent for older US respondents. Eighty percent of young Chinese people surveyed reported changes in their eating habits as well. .
WalMart and 44 Farms: What It Means to You
Nevil Speer, BEEF Magazine | December 27, 2018
One of the largest developments for the beef industry in 2018 was the announcement that Walmart has forged a business relationship with 44 Farms and will be soon featuring branded–program products in their stores. Because of Walmart's scale, that's a major undertaking to ensure that the supply chain can deliver products on a consistent, regular and timely basis to the store network.
For Today's Carnivore, Not All Proteins Are Created Equal
Nancy Kruse, Nation's Restaurant News | January 07, 2019
Restaurants source fresh, sustainable, humane meat amid demand for better ingredients.
Hands down, the biggest menu newsmaker of the past year has been the vegetable, which is taking a well–deserved star turn as chefs work their culinary magic to transform produce of all types into appealing side dishes and entrées. As a corollary, vegetable–based meat substitutes have also grabbed headlines as large chains like Carl's Jr. and smaller chains like Fatburger have adopted them as burger options.
Yet despite all the excitement around the subject of plant–based cuisine, Americans remain committed carnivores. In fact, the US Department of Agriculture forecast that consumer consumption would reach a record–breaking 222.2 pounds per capita of red meat and poultry in 2018.
Major Beef Purchasers Propelling Change in Cattle Industry
Alexis Walters, WKBN27 | January 1, 2019
Wendy's and Tyson, two of the biggest beef markets, are making changes to where they get their product. They're taking an extra step to make sure the beef they serve to their customers is high quality. It's a change that could have an effect on the local industry. Beef Quality Assurance, or BQA, is a certification that has been around for over 30 years. It pertains to the way that beef is raised and handled.
BQA Instructor Haley Shoemaker said while it's nothing new to the cattle industry, it's becoming a necessity for farms who want to continue to thrive. Having a Beef Quality Assurance certification lets buyers know that the cattle they're getting was handled well with as little stress possible, she said. "It's another way for us to say we've done our part. You can trust in this product. It's been raised in a respectful manner," Shoemaker said. It's not required, but if you sell to Wendy's or Tyson, it's now becoming necessary to be able to sell your product.