There has never been a more important time for the beef industry to come together and address sustainability challenges with one voice, and I feel that this year, despite its many extraordinary challenges, has really proven that our members are capable and willing to do just that.
Most of you are aware by now of our Global Beef Sustainability Acceleration Fund, launched to bring in the funds required to meet the ambitious objectives in our Strategic Plan. As you can see on the website, several members including McDonald's, Cargill, WWF and CCA have already made financial commitments, and there are opportunities to join them at five different levels of contribution.
We recognise that this has been a tough year for many, and feel that the challenges we have all faced underscore the importance of working together to keep sustainable beef the trusted part of a thriving food system that it always has been.
There are, of course, other ways in which members can contribute and I would be remiss not to mention that both NWF and Earth Innovation Institute have also supported us financially with funding tied to specific sustainability actions, including generous support to provide simultaneous translation of our webinars and meetings.
Of course, we would be nowhere without the dedication of time to our working groups, councils, board and executive committee. I am conscious of just how much time those meetings take up for some of our members. I am extremely grateful, particularly given the time zone differences that mean some of you are frequently on calls late at night or very early in the morning.
While on this topic, I would like to thank Gurneesh Bhandal at Cargill, who in addition to being a board member, has ably led our Communications Council through the selection and induction of MHP. She has been very dedicated to this task and devoted a significant amount of time to it.
Gurneesh is making a transition to a new role in which she will be leading sustainability in Cargill's Sweeteners, Starches & Texturizers business. Congratulations! We will miss her input and are grateful for all she has done.
We welcome Ben Brophy from Cargill as the new representative on the board. The executive committee and communications council will work to find a new leader for the council this week.
Meanwhile, Ian McConnel, well known to everyone involved in GRSB as both our treasurer and leader of the Goals development work, is also moving jobs. Very fortunately for us, he is staying in the world of sustainable beef while moving from WWF to Tyson, where he will be Director, Sustainable Beef, and will continue to be based in Brisbane Australia.
We thank Ian for his willingness to continue the great work he has been doing for us for several years, and both WWF and Tyson for generously allowing him to dedicate time to GRSB.