Sustainability has become one of the biggest conversations shaping the future of agriculture — and few people have a clearer global perspective than Justin Sherrard, GRSB's current organizational president. In this episode of The Future of Beef Show, Justin joins hosts Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how the beef industry fits into the broader sustainability conversation. Drawing on his experience with GRSB and years analyzing global protein markets, Justin explains why cattle remain essential to feeding a growing population while working within environmental limits.