The Global Roundtable for Sustainable Beef (GRSB) mission is to advance, support, and communicate continuous improvement in sustainability of the global beef value chain through leadership, science, and multi-stakeholder engagement and collaboration. The GRSB envisions a world where beef is a trusted part of a thriving food system in which the beef value chain is environmentally sound, socially responsible and economically viable.

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The Core Principles of Sustainable Beef 

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GRSB Vision

"We envision a world where beef is a trusted part of a thriving food system in which the beef value chain is environmentally sound, socially responsible and economically viable.."

GRSB Mission

"The GRSB mission is to advance, support, and communicate continuous improvement in sustainability of the global beef value chain through leadership, science, and multi-stakeholder engagement and collaboration."

  

 

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