The Global Roundtable for Sustainable Beef (GRSB) is a global, multi-stakeholder initiative developed to advance continuous improvement in sustainability of the global beef value chain through leadership, science and multi-stakeholder engagement and collaboration.  The GRSB envisions a world in which all aspects of the beef value chain are environmentally sound, socially responsible and economically viable.

"We are GRSB" (Video)	"Canadian Ranch Tour" (Video)