Sustainable beef means providing cattle with an environment in which they can thrive. Health and welfare are the major contributors in doing so. GRSB members will focus their efforts on improving the quality of life for cattle, achieved through increased adoption of best practices in disease prevention, treatment measures, cattle handling, and appropriate genetics.
GRSB and its members are developing methods to track training effectiveness to help minimize morbidity and mortality in beef. From farm to plate, all value chain partners are encouraged to support and invest in the continuous improvement of cattle health and welfare.