TORONTO — Leaders and innovators from across the global beef value chain gathered in Toronto, Canada, on September 25, 2025, for the Global Roundtable for Sustainable Beef (GRSB)’s Sustainability Communicators’ Summit.
Hosted immediately after the Canadian Roundtable for Sustainable Beef’s annual conference and a “Maple Leaf Beef Tour,” the event explored public perceptions of beef industry sustainability using findings from new GRSB global research. The study examined global beef consumption patterns, alignment with GRSB’s sustainability goals, key indicators of sustainability, and how these insights can inform more effective engagement and communications strategies.
The Sustainability Communicators Summit was guided by the theme “Global Beef Sustainability Conversations: From Insights to Actions in a Complex World,” which highlighted the importance of using public perception insights, knowledge sharing, and dialogue to advance sustainability across the industry. By bringing together a wide range of stakeholders, the Summit reinforced the value of collaboration in addressing complex challenges through expert insights, open dialogue, and information sharing.
The event featured presentations, expert panels and interactive workshops for attendees, and it closed with an energizing capstone session led by Canadian public trust expert Crystal Mackay of Loft32 on how to support the people who feed the world.
“The global beef sustainability community comes together through the GRSB, and communicating our collective commitment is a core shared value,” said Andrea White, Chair of the GRSB Communications Council and Director of Marketing & Stakeholder Relations for the Canadian Roundtable for Sustainable Beef (CRSB). “It was an honour to host this year’s Communicators’ Summit and the new information gathered through our public perceptions study, along with the diverse perspectives of our value chain members, experts and those involved in policy and communications around the world shows the power of that collaborative effort.”
Highlights of the event included:
The summit emphasized that beyond sharing data, bringing together diverse stakeholders drives collective progress and strengthens sustainability efforts across the beef value chain by energizing people into action.
For more information on GRSB’s initiatives and upcoming events, visit grsbeef.org.
About the Global Roundtable for Sustainable Beef
The Global Roundtable for Sustainable Beef (GRSB) is a global, multi-stakeholder initiative focused on advancing continuous improvement in the sustainability of the global beef value chain. Through collaboration, science, and innovation, GRSB works to ensure beef is produced responsibly, transparently, and in ways that benefit people, animals, and the planet.
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Media Contact: Grace Vehige ([email protected])