2014, November 2-5 – Sao Paulo, Brazil

Summary of 2014 Global Conference on Sustainable Beef

  PROCEEDINGS
Monday, November 3
 (0830 – 0900) Opening Plenary Session
Moderated by Cameron Bruett (Corporate Affairs, JBS)
GRSB President
GCSB Welcome
Video
Video
   Cameron Bruett
Eduardo Bastos (Government Affairs, Dow Brazil)
GTPS President
 (0900 – 0945) Opening Keynote Speaker
Video Balancing the Three Pillars of Sustainability
Ricardo Sánchez López, Director of Food Security, Latin America, The Nature Conservancy; former Colombian Vice-Minister of Agriculture and Rural Development

Video

 

Gaining Consensus Among Stakeholders – A process
Karin Kreider, Executive Director, ISEAL

 (1045 – 1215)

 

Defining Sustainable Beef: GRSB Principles & Criteria Overview
Moderated by Ruaraidh Petre, GRSB Executive Director and The Technical Working Group Leader
 – Natural Resources (Fawn Jackson, Canadian Cattlemen’s Association)
 – People & the Community (Ed Delate, Marfrig/ Keystone)
 – Animal Health & Welfare (Nicole Johnson-Hoffman, Cargill)
 – Food (Michele Banik-Rake, McDonald’s)
 – Efficiency & Innovation (Ian McConnel, World Wildlife Fund – Australia)
 (1215-1330) Lunch & Speaker

Video

 

The Science of Sustainability: It is Not a Monometric Concept
Dr. Marty Matlock, Executive Director, Office of Sustainability; Professor, Biological and Agricultural Engineering, University of Arkansas
 (1330- 1500) Breakout Session A
(breakouts will be repeated during Breakout Session B)
 Options:  I. Challenges of Developing Indicators and Benchmarking Sustainability
Moderated by Dr. Cassio Franco Moreira, Director of Standards & Certification, WWF International
Video (1330-1350)  What We Learned Conducting an Industry Farm to Fork LCA for Beef – Dos & Don’ts
Dr. Kim Stackhouse, Director of Sustainability Research, National Cattlemen’s Beef Association
Video (1350-1410)  Beefing Up Sustainability: The Journey of the SAI Platform Beef Working Group
Brian Lindsay, Project Leader, Beef Working Group, SAI Platform
Video (1410-1500)  Interactive Panel
– Dr. Marty Matlock, University of Arkansas
– Dr. Kim Stackhouse, NCBA
– Brian Lindsay, SAI Platform
– Karin Kreider, Executive Director, ISEAL
II. Communication & Transparency with Consumers & Millennials
Moderated by Cameron Bruett, Corporate Affairs, JBS
Video (1330-1400) Being Transparent with the Consumer: The Language of Trust
Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum
Video (1400-1430)  Ethics, Values and Science: Finding the Right Mix to Build Trust
Charlie Arnot, Chief Executive Officer, Center for Food Integrity
Video (1430-1500)  Successful Sustainability Communications
Daniel Meyer, Roundtable for Responsible Soy
III. Developing and Deploying Effective Sustainability Tools
Moderated by Forrest Roberts, Chief Executive Officer, National Cattlemen’s Beef Association
Video (1330-1400)  Successes in Other Commodities
Dawn Robinson, Regional Director: Latin American, Proforest
Video (1400-1430)  Tools Available that Can Measure Our Improvements
Tre’ Cates, Chief Operating Officer/CFO, Savory Institute
Video (1430-1500)  How Do You Measure Sustainability?
Karl Williams, Director, FAI Farms
 (1530 – 1700) Breakout Session B (Same as Breakout Session A)
I. Challenges of Developing Indicators and Benchmarking Sustainability
II. Communication & Transparency with Consumers & Millennials
III. Developing and Deploying Effective Sustainability Tools
 Tuesday, November 4
 (0830-0845) Plenary Session – Brief Review of Day 1 (2015 GRSB President)
 (0845-0945)

Video

 

Enough Beef Now and into the Future: Global Beef Balance Trends
Jose Roberto Peres, Cattle Unit Director, Elanco – Brasil
 (1000-1200)0

Brazil & Brazilian Beef: Why GTPS – Results to Date and Next Steps”  Facilitated by Eduardo Bastos, GTPS President
 (1215-1330) Lunch with Speaker

Video

 

Sustainable Intensification: How to Satisfy the Growing Global Demand for Animal Protein Without Depleting Natural Resources
Dr. Frank Mitloehner, Former Chair, FAO’s Livestock Environmental Assessment and Performance Partnership
 (1330-1500) Beef Sustainability Globally (Panel Discussion)
Video Moderated by Cameron Bruett, Corporate Affairs, JBS
Regional Updates:

Video

 

Canada:
Cheryl Copithorne-Barnes, Chair, Canadian Roundtable forSustainable Beef
Video European Union: 
Brian Lindsay, Project Leader, Beef Working Group, SAI Platform
Video New Zealand:
Terry Meikle, Regional Manager North America, Beef + Lamb New Zealand
Video United States:
Forrest Roberts, Chief Executive Officer, National Cattlemen’s Beef Association
Video Mexico:
Jose Benito Guerrero, The Nature Conservancy,  Belem
Video Colombia:
Juan Gallego
 (1515-1615) Producer Panel
Moderated by John Carter, President of the Board of Directors, Aliança da Terra
Video “Highlighting Producer Members: The Value of Sustainability”
Uruguay:
Gonzalo Becoña, Agronomist, Plan Agropecuario
United States:
Tom McDonald, Vice President of Environmental Affairs, JBS Five Rivers Cattle Feeding
Brazil:
Andre Bartocci, Manager, Nossa Senhora das Gracas Farm

 (1615-1700)

 

 

 

Introduction by Gary Johnson, Senior Director, Strategy/Sustainability, Worldwide Supply Chain, McDonald’s Corporation
We’re Only as Good as They Think We Are
Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s
 (1700-1730)

 
Charge to Members and Stakeholders for Next Steps in Beef Sustainability
Wednesday, November 5
Committee and Technical Working Group Meetings
(0800-1200) Joint Working Group on Forests
Financial incentives and investment opportunities to support best management practices, moderate intensification and deforestation-free production in collaboration with the Tropical Forest Alliance 2020 (TFA 2020)
(0800-1200) GRSB Communications Committee