2014, November 2-5 – Sao Paulo, Brazil
Summary of 2014 Global Conference on Sustainable Beef
| PROCEEDINGS | |
| Monday, November 3 |
|
| (0830 – 0900) | Opening Plenary Session |
| Moderated by Cameron Bruett (Corporate Affairs, JBS) GRSB President |
|
| GCSB Welcome | |
| Video Video |
Cameron Bruett Eduardo Bastos (Government Affairs, Dow Brazil) GTPS President |
| (0900 – 0945) | Opening Keynote Speaker |
| Video | Balancing the Three Pillars of Sustainability Ricardo Sánchez López, Director of Food Security, Latin America, The Nature Conservancy; former Colombian Vice-Minister of Agriculture and Rural Development |
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Gaining Consensus Among Stakeholders – A process Karin Kreider, Executive Director, ISEAL |
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(1045 – 1215)
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Defining Sustainable Beef: GRSB Principles & Criteria Overview Moderated by Ruaraidh Petre, GRSB Executive Director and The Technical Working Group Leader |
| – Natural Resources (Fawn Jackson, Canadian Cattlemen’s Association) | |
| – People & the Community (Ed Delate, Marfrig/ Keystone) | |
| – Animal Health & Welfare (Nicole Johnson-Hoffman, Cargill) | |
| – Food (Michele Banik-Rake, McDonald’s) | |
| – Efficiency & Innovation (Ian McConnel, World Wildlife Fund – Australia) | |
| (1215-1330) | Lunch & Speaker |
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The Science of Sustainability: It is Not a Monometric Concept Dr. Marty Matlock, Executive Director, Office of Sustainability; Professor, Biological and Agricultural Engineering, University of Arkansas |
| (1330- 1500) | Breakout Session A (breakouts will be repeated during Breakout Session B) |
| Options: | I. Challenges of Developing Indicators and Benchmarking Sustainability |
| Moderated by Dr. Cassio Franco Moreira, Director of Standards & Certification, WWF International | |
| Video | (1330-1350) What We Learned Conducting an Industry Farm to Fork LCA for Beef – Dos & Don’ts Dr. Kim Stackhouse, Director of Sustainability Research, National Cattlemen’s Beef Association |
| Video | (1350-1410) Beefing Up Sustainability: The Journey of the SAI Platform Beef Working Group Brian Lindsay, Project Leader, Beef Working Group, SAI Platform |
| Video | (1410-1500) Interactive Panel – Dr. Marty Matlock, University of Arkansas – Dr. Kim Stackhouse, NCBA – Brian Lindsay, SAI Platform – Karin Kreider, Executive Director, ISEAL |
| II. Communication & Transparency with Consumers & Millennials Moderated by Cameron Bruett, Corporate Affairs, JBS |
|
| Video | (1330-1400) Being Transparent with the Consumer: The Language of Trust Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum |
| Video | (1400-1430) Ethics, Values and Science: Finding the Right Mix to Build Trust Charlie Arnot, Chief Executive Officer, Center for Food Integrity |
| Video | (1430-1500) Successful Sustainability Communications Daniel Meyer, Roundtable for Responsible Soy |
| III. Developing and Deploying Effective Sustainability Tools Moderated by Forrest Roberts, Chief Executive Officer, National Cattlemen’s Beef Association |
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| Video | (1330-1400) Successes in Other Commodities Dawn Robinson, Regional Director: Latin American, Proforest |
| Video | (1400-1430) Tools Available that Can Measure Our Improvements Tre’ Cates, Chief Operating Officer/CFO, Savory Institute |
| Video | (1430-1500) How Do You Measure Sustainability? Karl Williams, Director, FAI Farms |
| (1530 – 1700) | Breakout Session B (Same as Breakout Session A) |
| I. Challenges of Developing Indicators and Benchmarking Sustainability | |
| II. Communication & Transparency with Consumers & Millennials | |
| III. Developing and Deploying Effective Sustainability Tools |
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