At NCBA’s annual CattleCon in San Antonio, TX, GRSB Executive Director Ruaraidh Petre spoke with Sarah Mikesell with Global Ag Media and Cattle Site about the progress of sustainable beef by GRSB and its members over the last 12 years. Please click on the REFRESH icon if video does not restart. The video is 11:18. Thank you, Sarah!
Global Roundtable Announces Commitment to Reduce Net Global Warming Impact of Beef 30% by 2030 through Global Sustainability Goal
The Global Roundtable for Sustainable Beef (GRSB) demonstrates its commitment to advance and improve the sustainability of the global beef value chain through the launch of its global sustainability goals.
The Core Principles and Criteria of Sustainable Beef
Global Beef Sustainability Goals
Animal Health & Welfare
Provide cattle with an environment in which they can thrive through best practices.
Climate
Reduce the net global warming impact of beef by 30%.
Nature Positive Production
Ensure the beef value chain is a net positive contributor to nature.
Social Wellbeing
Coming soon.