2014, November 2-5 – Sao Paulo, Brazil

Notice: Undefined variable: conference_fields in /mnt/creative_link/grsb/sites/grsbeef.org/www/wp-content/themes/grsbeef-org-wordpress-theme/single-global_conferences.php on line 17

Notice: Trying to access array offset on value of type null in /mnt/creative_link/grsb/sites/grsbeef.org/www/wp-content/themes/grsbeef-org-wordpress-theme/single-global_conferences.php on line 17

Summary of 2014 Global Conference on Sustainable Beef

	PROCEEDINGS
Monday, November 3
(0830 – 0900)	Opening Plenary Session
	Moderated by Cameron Bruett (Corporate Affairs, JBS) GRSB President
	GCSB Welcome
Video Video	Cameron Bruett Eduardo Bastos (Government Affairs, Dow Brazil) GTPS President
(0900 – 0945)	Opening Keynote Speaker
Video	Balancing the Three Pillars of Sustainability Ricardo Sánchez López, Director of Food Security, Latin America, The Nature Conservancy; former Colombian Vice-Minister of Agriculture and Rural Development
Video	Gaining Consensus Among Stakeholders – A process Karin Kreider, Executive Director, ISEAL
(1045 – 1215)	Defining Sustainable Beef: GRSB Principles & Criteria Overview Moderated by Ruaraidh Petre, GRSB Executive Director and The Technical Working Group Leader
	– Natural Resources (Fawn Jackson, Canadian Cattlemen’s Association)
	– People & the Community (Ed Delate, Marfrig/ Keystone)
	– Animal Health & Welfare (Nicole Johnson-Hoffman, Cargill)
	– Food (Michele Banik-Rake, McDonald’s)
	– Efficiency & Innovation (Ian McConnel, World Wildlife Fund – Australia)
(1215-1330)	Lunch & Speaker

Video

The Science of Sustainability: It is Not a Monometric Concept
Dr. Marty Matlock, Executive Director, Office of Sustainability; Professor, Biological and Agricultural Engineering, University of Arkansas

(1330- 1500)

Breakout Session A
(breakouts will be repeated during Breakout Session B)

Options:

I. Challenges of Developing Indicators and Benchmarking Sustainability

	Moderated by Dr. Cassio Franco Moreira, Director of Standards & Certification, WWF International
Video	(1330-1350) What We Learned Conducting an Industry Farm to Fork LCA for Beef – Dos & Don’ts Dr. Kim Stackhouse, Director of Sustainability Research, National Cattlemen’s Beef Association
Video	(1350-1410) Beefing Up Sustainability: The Journey of the SAI Platform Beef Working Group Brian Lindsay, Project Leader, Beef Working Group, SAI Platform
Video	(1410-1500) Interactive Panel – Dr. Marty Matlock, University of Arkansas – Dr. Kim Stackhouse, NCBA – Brian Lindsay, SAI Platform – Karin Kreider, Executive Director, ISEAL

	II. Communication & Transparency with Consumers & Millennials Moderated by Cameron Bruett, Corporate Affairs, JBS
Video	(1330-1400) Being Transparent with the Consumer: The Language of Trust Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum
Video	(1400-1430) Ethics, Values and Science: Finding the Right Mix to Build Trust Charlie Arnot, Chief Executive Officer, Center for Food Integrity
Video	(1430-1500) Successful Sustainability Communications Daniel Meyer, Roundtable for Responsible Soy
	III. Developing and Deploying Effective Sustainability Tools Moderated by Forrest Roberts, Chief Executive Officer, National Cattlemen’s Beef Association
Video	(1330-1400) Successes in Other Commodities Dawn Robinson, Regional Director: Latin American, Proforest
Video	(1400-1430) Tools Available that Can Measure Our Improvements Tre’ Cates, Chief Operating Officer/CFO, Savory Institute
Video	(1430-1500) How Do You Measure Sustainability? Karl Williams, Director, FAI Farms
(1530 – 1700)	Breakout Session B (Same as Breakout Session A)
	I. Challenges of Developing Indicators and Benchmarking Sustainability
	II. Communication & Transparency with Consumers & Millennials
	III. Developing and Deploying Effective Sustainability Tools

Tuesday, November 4
(0830-0845)	Plenary Session – Brief Review of Day 1 (2015 GRSB President)
(0845-0945) Video	Enough Beef Now and into the Future: Global Beef Balance Trends Jose Roberto Peres, Cattle Unit Director, Elanco – Brasil
(1000-1200)0 Video	Brazil & Brazilian Beef: Why GTPS – Results to Date and Next Steps” Facilitated by Eduardo Bastos, GTPS President
(1215-1330)	Lunch with Speaker
Video	Sustainable Intensification: How to Satisfy the Growing Global Demand for Animal Protein Without Depleting Natural Resources Dr. Frank Mitloehner, Former Chair, FAO’s Livestock Environmental Assessment and Performance Partnership
(1330-1500)	Beef Sustainability Globally (Panel Discussion)
Video	Moderated by Cameron Bruett, Corporate Affairs, JBS
Regional Updates: Video	Canada: Cheryl Copithorne-Barnes, Chair, Canadian Roundtable forSustainable Beef
Video	European Union: Brian Lindsay, Project Leader, Beef Working Group, SAI Platform
Video	New Zealand: Terry Meikle, Regional Manager North America, Beef + Lamb New Zealand
Video	United States: Forrest Roberts, Chief Executive Officer, National Cattlemen’s Beef Association
Video	Mexico: Jose Benito Guerrero, The Nature Conservancy, Belem
Video	Colombia: Juan Gallego
(1515-1615)	Producer Panel
	Moderated by John Carter, President of the Board of Directors, Aliança da Terra
Video	“Highlighting Producer Members: The Value of Sustainability”
	Uruguay: Gonzalo Becoña, Agronomist, Plan Agropecuario United States: Tom McDonald, Vice President of Environmental Affairs, JBS Five Rivers Cattle Feeding Brazil: Andre Bartocci, Manager, Nossa Senhora das Gracas Farm
(1615-1700) Video	Introduction by Gary Johnson, Senior Director, Strategy/Sustainability, Worldwide Supply Chain, McDonald’s Corporation We’re Only as Good as They Think We Are Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s
(1700-1730) Video	Charge to Members and Stakeholders for Next Steps in Beef Sustainability

Wednesday, November 5
	Committee and Technical Working Group Meetings
	(0800-1200) Joint Working Group on Forests Financial incentives and investment opportunities to support best management practices, moderate intensification and deforestation-free production in collaboration with the Tropical Forest Alliance 2020 (TFA 2020)
	(0800-1200) GRSB Communications Committee