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02 August 2024
Colorado Springs, CO, US
FOR IMMEDIATE RELEASE
Contact: polly.welden@grsbeef.org

 Sustainable Beef: Global Members Meet to Demonstrate Progress

A global organization with members in 24 countries, responsible for almost two thirds of cross-border beef trade world-wide, will meet in Uruguay the end of September to discuss what pundits say is not possible: Sustainable Beef. 

Presented by the international non-profit organization, Global Roundtable for Sustainable Beef (GRSB), this sixth Global Conference on Sustainable Beef will bring together leadership in the beef value chain who will report on measurable improvements in sustainability, with panel discussions and expert testimony to advance Proof Positive that sustainable beef is possible and in fact, real.

The industry continues to advance sustainability practices to expand its processes in ways that will target sustainability goals on climate, animal health and welfare, nature positive production and social impacts, both privately and through alignment with GRSB’s Global Goals.

“Farmers and ranchers are caretakers of the land, animals, environment, people and communities around the world, and have continually adopted new and improved practices for many generations. As a rancher myself, I look forward to the opportunity to discuss the progress on global goals and opportunities with our diverse beef sustainability community that have come together through the GRSB,” says Bob Lowe, President of GRSB and beef producer from western Canada.

Prominent speakers making their way to Uruguay’s island city of Punta del Este include Dr. Mark Lyons, President and CEO of Alltech, who will give the Global Conference Keynote Address. Alltech cites that it “works with farmers to feed the world, raise healthy animals and plants and protect the environment.” Alltech will premiere its newest film documentary, World Without Cows, at the Global Conference on September 30th. A short trailer of the film can be viewed HERE.

Fernanda Hoe, General Manager of Elanco Brasil will give the Capstone Address at the end of the last session. Elanco in Latin America and the US are focused on developing innovative solutions to support all people who raise and care for animals.

Session topics will include:

• Calculating Global Greenhouse Gas Emissions from Livestock and Pathways for Region-Specific Emissions Reductions
• Technology and Audits Matter – But People Make the Difference!
• Nature Positive Production: Protecting Ecosystems
• Building Better Beef Supply Chains
• Communicating Success Stories in Global Beef Sustainability
• Regional Perspective on Cattle Production
• Data & Innovation Driving Sustainability
• International Advocacy

 In addition to members of GRSB who are farmers, ranchers, suppliers, processors and retailers, researchers, environmental organizations, policymakers, regulators, and investors, GRSB has also fostered regional and national roundtables throughout Latin America, North America, Europe and the Pacific. GRSB counts thirteen organizations for Sustainable Beef with their own rolls of local members broadening the reach and influence in the global industry.

The Roundtables will hold a meeting at the Global Conference on the pre-general session day, September 30th, to discuss their progress and challenges in realizing their common goals.

For people all over the world, beef is part of a vital food system. It is a livelihood for farmers, ranchers, families, and communities in all nations. The world relies on beef and the industry relies on a healthy world to produce it.

 TO REGISTER TO ATTEND THIS CONFERENCE, PLEASE GO TO
Global Conference on Sustainable Beef

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Carne sostenible: miembros de todo el mundo se reúnen para demostrar avances

Una organización global con miembros en 24 países, responsable de casi dos tercios del comercio transfronterizo mundial de carne vacuna, se reunirá en Uruguay a finales de septiembre para debatir lo que los expertos dicen que no es posible: Carne vacuna sostenible.

Presentada por la organización internacional sin fines de lucro Mesa Redonda Global para la Carne Sostenible (GRSB), esta sexta Conferencia Global de Carne Sostenible reunirá a los líderes de la cadena de valor de la carne vacuna, que informarán sobre mejoras cuantificables en sostenibilidad, con paneles y testimonios de expertos para avanzar en la Comprobación Efectiva de que la carne sostenible es posible y, de hecho, real.

La industria sigue avanzando en las prácticas de sostenibilidad para ampliar sus procesos de manera que se dirijan a los objetivos de sostenibilidad sobre el clima, la salud y el bienestar de los animales, la producción positiva para la naturaleza y los impactos sociales, tanto a nivel privado como a través de la alineación con las Metas Globales de la GRSB.

“Los agricultores y ganaderos son cuidadores de la tierra, los animales, el medio ambiente, las personas y las comunidades de todo el mundo, y han adoptado continuamente prácticas nuevas y mejoradas durante muchas generaciones. Como ganadero que soy, espero tener la oportunidad de debatir los avances en los objetivos y oportunidades globales con nuestra diversa comunidad de sostenibilidad de la carne vacuna que se ha reunido a través de la GRSB”, afirma Bob Lowe, Presidente de la GRSB y productor de carne del oeste de Canadá.

Entre los destacados oradores que se desplazarán a la ciudad costera uruguaya de Punta del Este figura el Dr. Mark Lyons, Presidente y Director General de Alltech, que pronunciará el discurso magistral de la Conferencia Global. Alltech cita que trabaja con los agricultores para alimentar al mundo, criar animales y plantas sanos y proteger el medio ambiente. Alltech estrenará su documental más reciente, World Without Cows (Un mundo sin vacas), en la Conferencia Global del 30 de septiembre. AQUÍ puede verse un breve tráiler de la película.

Fernanda Hoe, Directora General de Elanco Brasil, pronunciará el discurso de clausura al final de la última sesión. Elanco en América Latina y los EE. UU. se centran en el desarrollo de soluciones innovadoras para apoyar a todas las personas que crían y cuidan animales.

Consulte a continuación la lista de los demás ponentes.

Los temas de las sesiones incluirán:

• Cálculo de las emisiones globales de gases de efecto invernadero procedentes de la ganadería y vías para la reducción de emisiones en regiones específicas
• La tecnología y las auditorías son importantes, ¡pero las personas marcan la diferencia!
• Producción positiva para la naturaleza: Protección de los ecosistemas y producir
• Construir mejores cadenas de suministro de carne
• Comunicación de historias de éxito en la sostenibilidad global de la carne
• Perspectiva regional de la producción ganadera
• Datos e innovación al servicio de la sostenibilidad
• Defensa internacional

Además de los miembros de la GRSB que son agricultores, ganaderos, proveedores, procesadores y comerciantes, investigadores, organizaciones medioambientales, responsables de políticas, reguladores e inversores, la GRSB también ha fomentado mesas redondas regionales y nacionales en toda América Latina, América del Norte, Europa y el Pacífico. La GRSB cuenta con trece organizaciones para la Carne Sostenible con sus propias listas de miembros locales que amplían el alcance y la influencia en la industria mundial.

Las Mesas Redondas celebrarán una reunión en la Conferencia Global el día anterior a la sesión general, el 30 de septiembre, para debatir sus avances y retos en la consecución de sus objetivos comunes.

Para la gente de todo el mundo, la carne vacuna forma parte de un sistema alimentario vital. Es un medio de vida para agricultores, ganaderos, familias y comunidades de todas las naciones. El mundo depende de la carne y la industria depende de un mundo sano para producirla.

PARA INSCRIBIRSE PARA ASISTIR A ESTA CONFERENCIA, DIRÍJASE A
Conferencia Global de Carne Sostenible
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Carne bovina sustentável: membros de todo o mundo se reúnem para demonstrar o progresso

Uma organização global com membros em 24 países, responsável por quase dois terços do comércio transfronteiriço de carne bovina do mundo, se reunirá no Uruguai no final de setembro para discutir o que os especialistas dizem não ser possível: carne bovina sustentável.

Apresentada pela organização internacional sem fins lucrativos Mesa Redonda Global para a Carne Bovina Sustentável (GRSB por sua sigla em inglês), esta sexta Conferência Global sobre Produção Sustentável de Carne Bovina reunirá líderes da cadeia de valor da carne bovina, que apresentarão relatórios sobre melhorias mensuráveis na sustentabilidade, com painéis e depoimentos de especialistas para promover a Prova Positiva de que a carne bovina sustentável é possível e, de fato, real.

O setor continua avançando nas práticas de sustentabilidade para expandir seus processos a fim de atender às metas de sustentabilidade relacionadas ao clima, à saúde e ao bem-estar animal, à produção positiva para a natureza e aos impactos sociais, tanto de forma privada quanto por meio do alinhamento com os Objetivos Globais da GRSB.

“Agricultores e pecuaristas são cuidadores da terra, dos animais, do meio ambiente, das pessoas e das comunidades em todo o mundo e adotam continuamente práticas novas e aprimoradas há muitas gerações. “Como pecuarista, estou ansioso para abordar o progresso das metas e oportunidades globais com nossa comunidade diversificada de sustentabilidade que se uniu através do GRSB,” diz Bob Lowe, presidente da GRSB e produtor de carne bovina do oeste do Canadá.

Entre os palestrantes mais importantes que viajarão para a cidade uruguaia de Punta del Este está o Dr. Mark Lyons, Presidente e CEO da Alltech, que fará o discurso principal da Conferência Global. A Alltech afirma que “trabalha com os agricultores para alimentar o mundo, criar animais e plantas saudáveis e proteger o meio ambiente”. A Alltech estreará seu mais recente documentário, World Without Cows (Um Mundo sem Vacas), na Conferência Global em 30 de setembro.  Um pequeno trailer do filme pode ser visto AQUI.

Fernanda Hoe, Diretora Geral da Elanco Brasil, fará o discurso de encerramento no final da última sessão. A Elanco na América Latina e nos EUA está focada no desenvolvimento de soluções inovadoras para apoiar todas as pessoas que criam e cuidam de animais.

Veja abaixo uma lista de outros palestrantes.

Os tópicos da sessão incluirão:

• Cálculo das emissões globais de gases com efeito de estufa provenientes da pecuária e vias de redução das emissões em regiões específicas
• Tecnologia e auditorias são importantes, mas as pessoas fazem a diferença!
• Produção positiva para a natureza: protegendo os ecossistemas
• Construindo melhores cadeias de suprimentos de carne bovina
• Comunicando histórias de sucesso em sustentabilidade global da carne bovina
• Perspectiva regional sobre a produção pecuária
• Dados e inovação a serviço da sustentabilidade
• Advocacia Internacional

Além dos membros da GRSB que são agricultores, pecuaristas, fornecedores, processadores e comerciantes, pesquisadores, organizações ambientais, formuladores de políticas, reguladores e investidores, a GRSB também promoveu mesas redondas regionais e nacionais em toda a América Latina, América do Norte, Europa e Pacífico. A GRSB tem treze organizações de carne bovina sustentável com suas próprias listas de membros locais que expandem o alcance e a influência na indústria global.

As Mesas-Redondas reunir-se-ão na Conferência Global na véspera da sessão geral, em 30 de Setembro, para debater os seus progressos e desafios na consecução dos seus objetivos comuns.

Para as pessoas em todo o mundo, a carne bovina faz parte de um sistema alimentar vital. É um meio de subsistência para agricultores, pecuaristas, famílias e comunidades de todas as nações. O mundo depende da carne bovina e a indústria depende de um mundo saudável para produzi-la.

PARA SE INSCREVER PARA PARTICIPAR DESTA CONFERÊNCIA, ACESSE
A Conferência Global sobre Produção Sustentável de Carne Bovina\

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GRSB 2023 Annual Report

2023 has been an important year for GRSB, our members and our industry partnerships. We have made significant strides towards sustainability goals in Nature Positive Production, Climate and Animal Health and Welfare, and in communicating that progress beyond our industry.

GRSB’s 2023 Annual Report introduces our 13th Member Roundtable, showcases the important events and meetings from the year, and announces the implementation of a new goal as well as a summary of progress with our ongoing goals. From our successful milestones to our objectives for the future, the significant growth of GRSB confirms our commitment to the beef industry worldwide.

Your copy of the 2023 GRSB Annual Report is now available to you HERE. As we look ahead at what is yet to be done in 2024 and beyond, we are proud to share the accomplishments of this past year, with appreciation and recognition for the input, hard work and dedication required of so many to make it all happen.

Global Roundtable for Sustainable Beef (GRSB) leaders are attending COP28 to discuss how sustainable beef production can contribute to mitigating climate change.

The Conference of Parties (COP) is the main decision-making body of the United Nations Framework Convention on Climate Change (UNFCCC).

It brings together the 198 parties, including the European Union, that have signed the framework convention.

The inaugural COP occurred in Berlin in 1995, and today, the COP secretariat is headquartered in Bonn, Germany. The United Arab Emirates (UAE) is hosting COP28 this year from November 28 until December 12.

GRSB executive director, Ruaraidh Petre said: “I am pleased to be able to take the message from GRSB and our members that the beef sector is working on climate change; farmers, ranchers, and producers are on the front line of climate change and are heavily invested in finding solutions for both adaptation and doing their bit for mitigation.

“Livestock production is a key part of the overall food system, as important for human nutrition as it is to maintain healthy soils for crop production, we need to help policymakers understand the need for holistic solutions, not just one-liners and simplistic approaches to complex issues.”

Members of GRSB will be attending and participating in various events held as part of COP28.

GRSB Latin America regional director, Josefina Eisele added: “One of the most relevant issues at COP28 will be the definition of a major Global Adaptation Goal, whose progress is measurable, something that developing countries have always demanded.

“It is necessary to demand resources to ensure that climate change does not increase poverty and inequality gaps.

“Therefore, it is important to demand compliance with the commitment of developed countries to double climate financing for adaptation in 2025 compared to 2019 levels.”

COP28 events

On December 8, there will be a UNFCCC side event entitled ‘Farmer-Led Adaptation and Mitigation Measures Through Improved Global Livestock Sustainability’.

The event will focus on climate-smart livestock production, showcasing adaptation and mitigation approaches in the Americas, Europe, Africa and Oceania to increase livestock system and grassland resilience.

The event will also discuss finance, targets and measurement of progress to improve sustainability.

On December 9, another event entitled ‘Accelerating the Achievement of NDCs Through Sustainable Livestock Management and Technologies in Grassland Ecosystems’ will take place at the Sustainable Agriculture of the Americas Pavilion.

The event will showcase examples of how sustainable livestock management and technologies can improve grassland ecosystems and strengthen grassland restoration and management, contributing to delivering on the commitments included in the NDCs.

The event will bring together practitioners from Latin America and the Caribbean who will share their successful experiences and encourage replication and scaling up of existing practices across regions.

“Representing GRSB and Latin America at COP28 is a great pride and challenge at the same time,” Eisele continued.

“From the region, we need to make a collective effort so that the voice of Latin America is heard and for its leading role as a region of global solutions against climate change to be recognised.

“With six of the most biodiverse countries in the world, 40% of the biodiversity and more than 25% of the forests worldwide, Latin America and the Caribbean are essential to confront climate change.”

Global Roundtable for Sustainable Beef

The Global Roundtable for Sustainable Beef (GRSB) is a worldwide network of people and organisations powering progress in sustainable beef.

Across its global roundtable and 12 regional roundtables, GRSB has over 500 members, working in 24 different countries. Collectively, its members are responsible for more than two-thirds of the cross-border beef trade.

GRSB has said that it powers progress in sustainable beef by setting ambitious goals around reducing greenhouse gas (GHG) emissions, improving land use, and animal welfare.

To help achieve these goals, GRSB claims to champion best practices, facilitate the exchange of knowledge and foster a collaborative approach.

Article written by AgriLand

WORLD leaders are set to descend on the oil producing powerhouse of Dubai this week to discuss and assess the impact of efforts to limit global warming.

The summits, which started after the 2016 Paris accord, usually bring together leaders from about 120 countries and have been the start of some significant pieces of legislation – including the Global Methane Pledge and Australia’s plans to become net zero by 2050.

The Australian Government is this year sending over climate change and energy minister Chris Bowen.

If media reports are anything to go by, oil will be a significant part of the discussion with several reports the United Arab Emirates was taking the opportunity to discuss oil deals with about 15 countries. There has also been plenty of talk about scaling up renewable energy and phasing out fossil fuels.

Agriculture will take up a significant chunk of the program – with discussions about regenerating landscapes, reducing methane emissions and the Emirates Declaration, which is aiming to become a toolkit for sustainable agriculture.

In recent years, agriculture has been labelled the “missing piece of the climate puzzle” at COP and concerns have been raised about the summit pandering to the anti-livestock lobby.

The Irish Farmers Journal has raised concerns about this year’s conference doing the same.

“The fact that grass is to Ireland what oil is to Saudi Arabia is neither understood nor appreciated,” it said in an article.

The anti-livestock lobby has been making no secret of its interest in the conference, releasing guides on greenwashing terms the livestock industry may use and pushing the organisers to increase the share of plant-based foods on its menu.

Global Roundtable for Sustainable Beef executive director Ruaraidh Petre said he was going to banging to drum for livestock.

“Livestock production is a key part of the overall food system, as important for human nutrition as it is to maintain healthy soils for crop production, we need to help policymakers understand the need for holistic solutions, not just one-liners and simplistic approaches to complex issues.”

Legislating livestock proving difficult for Governments

While many of the discussions have led to countries legislating plans to reduce livestock numbers in recent years, actually implementing them has been difficult.

The Netherlands drew large-scale protests when it planned to shut down up to 3000 farms in a bid to cut its nitrogen emissions. Since then, a farmer-led party has gained the majority in the upper house and far right politician Geert Wilders has become the prime minister, which is said to have an impact on climate legislation.

New Zealand has also been an example after it planned to introduce a “burp tax” by 2025. It saw significant protests and new government elected with plans to push the deadline back and hold further discussions about implementing them.

Focus on adaptation to climate

This year’s event will centre around a “global stocktake” on how the world is tracking on reducing global warming to 1.5 degrees.

It has come up with more than a dozen key findings, with the first one being the recognition that climate action is happening across the world.

Adaptation is a key word throughout the document, a discussion Mr Petre said he was keen to be part of.

“Producers are on the front line of climate change and are heavily invested in finding solutions for both adaptation and doing their bit for mitigation,” he said.

Will COP 28 see a move away from “one size fits all” policies?

National Farmers’ Federation president David Jochinke is leading the Cairns Group of farm leaders from 14 different countries – with a call to move away from sustainability-related trade barriers.

The leaders have launched a joint statement highlighting that “sustainability conditions on trade and market access lack understanding and appreciation of unique local agricultural contexts. There is no ‘one size fits all approach’ to sustainability.”

The global stocktake agrees, with one of key findings stating “when adaptation is informed and driven by local contexts, populations and priorities, both the adequacy and the effectiveness of adaptation action and support are enhanced, and this can also promote transformational adaptation.”

Article written by Beef Central

The Global Roundtable for Sustainable Beef (GRSB) will be well represented in the discussions around climate change at COP28.

The Conference of Parties (COP) is the main decision-making body of the United Nations Framework Convention on Climate Change (UNFCCC). It brings together the 198 parties, including the European Union, that have signed the framework convention. The inaugural COP occurred in Berlin in 1995, and today, the COP secretariat is headquartered in Bonn, Germany. The United Arab Emirates (UAE) is hosting COP 28 this year on Nov. 28-Dec. 12.

“I am pleased to be able to take the message from GRSB and our members that the beef sector is working on climate change; farmers, ranchers, and producers are on the front line of climate change and are heavily invested in finding solutions for both adaptation and doing their bit for mitigation,” said GRSB Executive Director, Ruaraidh Petre. “Livestock production is a key part of the overall food system, as important for human nutrition as it is to maintain healthy soils for crop production, we need to help policymakers understand the need for holistic solutions, not just one-liners and simplistic approaches to complex issues.”

Members of GRSB will be attending and participating in various events held as part of COP28.

“One of the most relevant issues at COP28 will be the definition of a major Global Adaptation Goal, whose progress is measurable, something that developing countries have always demanded. It is necessary to demand resources to ensure that climate change does not increase poverty and inequality gaps. Therefore, it is important to demand compliance with the commitment of developed countries to double climate financing for adaptation in 2025 compared to 2019 levels,” stated GRSB Latin America Regional Director, Josefina Eisele.

Join Petre and Eisele in Dubai as they contribute to the conversation around climate change and how the beef industry is contributing positively around the world:

December 8, 2023, 7:30-9 AM MST

UNFCCC Side Event: Farmer-Led Adaptation & Mitigation Measures Through Improved Global Livestock Sustainability

Speakers: Josefina Eisele, Regional Director, Latin America; Ruaraidh Petre, Executive Director

Event will focus on climate-smart livestock production, showcasing adaptation and mitigation approaches in the Americas, Europe, Africa and Oceania to increase livestock system and grassland resilience. The event will also discuss finance, targets and measurement of progress to improve sustainability.

December 9, 2023

Sustainable Agriculture of the Americas Pavilion: Accelerating the Achievement of NDCs Through Sustainable Livestock Management and Technologies in Grassland Ecosystems

Speaker: Josefina Eisele, Regional Director, Latin America

Event will showcase concrete examples of how sustainable livestock management and technologies can improve grassland ecosystems and strengthen grassland restoration and management, contributing to delivering on the commitments included in the NDCs. The event will bring together practitioners from Latin America and the Caribbean who will share their successful experiences and encourage replication and scaling up of existing practices across regions.

“Representing GRSB and Latin America at COP28 is a great pride and challenge at the same time. From the region, we need to make a collective effort so that the voice of Latin America is heard and for its leading role as a region of global solutions against climate change to be recognized. With six of the most biodiverse countries in the world, 40% of the biodiversity and more than 25% of the forests worldwide, Latin America and the Caribbean are essential to confront climate change,” said Eisele.

For a list of all the events GRSB will be engaged in, visit https://grsbeef.org.

To learn how to become a member or about GRSB’s sustainability goals, visit https://grsbeef.org.

From the desks of Josefina Eisele and Ruaraidh Petre

For Brazil, Europe currently represents only 1% of its exports; for Argentina, it is 13% (2020). Beyond the percentages, the prices that Europe pays for the types of cuts that they buy are attractive to most exporters and it is a market that they want to preserve and grow.

Personally, I do not think that the EUDR alone is going to solve the problem of deforestation. It has definitely created awareness and has led to discussions with an increasingly high level of knowledge about Deforestation, Degradation, and Conversion as well as definitions as to what are considered Forests and what are not, and this in itself is positive.

The EUDR has generated discussions on “environmental” traceability, beyond the already existing sanitary traceability for Europe. It has also started exchanges with local governments on access to data, information of origin, georeferencing, and the importance of public-private collaboration which has become evident since the Regulation falls on the private sector (exporters) but the origin (farm/production unit) and transportation data for the products generally come from public sources.

Technology has advanced a lot in recent times through BlockChain, satellites, and multiple applications and programs that allow faster access to information. I believe that this is the beginning of new directions for international and local trade to take. The need to provide information in a transparent and rapid manner is vital, not only in terms of deforestation or conversion, but also on emissions, human rights, health, and animal welfare, and type of production system such as grass-fed or feedlot beef. Consumers are increasingly aware of the issues and want to be informed on the origin of what they consume.

We already know that the EU regulations on deforestation will be followed with somewhat different requirements by the United Kingdom and the United States. Possibly, China will also have environmental requirements at some point, which is why it is important that we all prepare and collaborate between different institutions.

On the other hand, I believe it is essential that there be more discussion forums, where regions such as Latin America can bring their perspectives regarding the social and economic importance of livestock, and the impact that this region has on Climate Change and the problems that face the world today.

Happily, I see that there are multiple organizations that are working on sustainable livestock, the challenge is to collaborate among all and join efforts. With IICA we are achieving it, and that is a great step.

The COPs also represent a great opportunity, where we can all come together and carry a consensual message with data based on science.

I think there is still a lot to do, but I feel that we are on the right track. The challenge is not to slow down, but quite the opposite, to be more efficient and open to working together towards the same goal, improving the sustainability of livestock.

____

This month we hosted a webinar on the EU deforestation regulation and the ways to comply for the cattle industry. We were joined by Gert van der Bijl, Sr. EU Policy Advisor, Solidaridad; Charlotte Zandbergen, Chief Marketing Officer, Zandbergen World’s Finest Meat; Maria Eugenia Periago, Sustainable Management and Production Program Coordinator, Fundacion Vida Silvestre; and Fernando Sampaio, Sustainability Director, Brazilian Beef Exporters Association (ABIEC).

From Gert van de Bijl of Solidaridad’s presentation, I understood that in terms of Europe’s deforestation ‘footprint’ beef is actually a small contributor, due in large part to existing controls on beef imports. So at the moment, the estimate is that beef imports represent around 3% of the deforestation that Europe is associated with through imports.

Other commodities are more significant, and some of them may not be on everyone’s radar. Rubber, for example, is actually one of the largest contributors to EU’s deforestation footprint. Others are likely much more familiar, including palm oil, soy and other crop commodities, and those can and are also involved in feed supply chains and therefore can also be implicated in livestock production.

From further conversations, it seems that as Europe has a deficit in beef production, and as Brazil is exporting a growing proportion of their beef (from a low of 20% to about 30% now) we would expect to see the 1% that they are currently sending to the EU grow in the future.

What EUDR will do is create a filter on that growth to make sure that it is deforestation-free. The assumption in Europe must be that this will lead to a decrease in deforestation, though I think that is less certain, unless others start using the same framework. Those others could include other importing regions such as the US.

China is the largest importer of Brazilian Beef, with the Middle East and Egypt below them. Rather than expecting those markets to impose deforestation conditions on imports, it is more likely that the finance sector could do so, which could end up having broader implications. If the finance sector adopts EUDR as a general requirement for investments covering commitments from countries with a perceived deforestation risk it could become very influential, in the way, for example, that SBTi is influential in climate impact.

LSQA is proud to announce that it has been accepted as a member of the Global Table for Sustainable Meat (GRSB). This membership highlights the importance of LSQA as a key player in driving sustainability in the meat chain in the countries where it operates.

The GRSB is a global network of more than 100 members working collaboratively to promote sustainable meat production globally. The mission of this organization is to foster a more environmentally responsible, economically resilient and socially beneficial livestock industry.

The fundamental pillars of the GRSB include the protection and restoration of natural resources, respect for individuals and communities, animal health and welfare, the production of safe and quality food, and production with efficiency and innovation. These pillars are based on the understanding that responsible meat production must address a wide range of aspects to achieve an optimal balance between environmental conservation, animal welfare and social benefit.

In addition, the GRSB has set ambitious global goals that address the meat industry’s most pressing challenges. These targets include reducing the net impact of global warming generated by meat by 30% by 2030, as well as improving animal welfare through best practices, and ensuring that the meat value chain is a net positive contributor to nature.

One of the highlights of the GRSB is its focus on defining sustainability at the local level, recognizing that each country and context has its own unique priorities and challenges. This allows the lines of action to be adapted and relevant to each region, with the integration of local or regional tables. Along these lines, LSQA will promote, together with other members of the GRSB and local key actors, the creation of the Uruguayan Table of Sustainable Meat.

As a member of the GRSB, LSQA is committed to working collaboratively with other industry leaders, organizations and international experts to develop and implement sustainable practices in beef production in Uruguay and the world, as well as bringing the voice of the region to the Global Sustainable Meat Roundtable (GRSB). This reflects LSQA’s ongoing commitment to sustainability and creating a more responsible and resilient future for the meat chain.

LSQA se convierte en miembro de Global Roundtable for Sustainable Beef (GRSB), demostrando una vez más su compromiso con la sostenibilidad.

LSQA se enorgullece en anunciar que ha sido aceptado como miembro de la Mesa Global para la Carne Sostenible (GRSB). Esta membresía destaca la importancia de LSQA como un actor clave en el impulso de la sostenibilidad en la cadena cárnica en los países donde opera.

La GRSB es una red mundial compuesta por más de 100 miembros que trabajan de manera colaborativa para promover la producción de carne sostenible a nivel global. La misión de esta organización es fomentar una industria ganadera más responsable con el medio ambiente, económicamente resiliente y socialmente beneficiosa.

Los pilares fundamentales de la GRSB incluyen la protección y restauración de los recursos naturales, el respeto por los individuos y las comunidades, la salud y el bienestar animal, la producción de alimentos inocuos y de calidad, y la producción con eficiencia e innovación. Estos pilares se basan en la comprensión de que una producción de carne responsable debe abordar una amplia gama de aspectos para lograr un equilibrio óptimo entre la conservación del medio ambiente, el bienestar animal y el beneficio social.

Además, la GRSB ha establecido metas globales ambiciosas que abordan los desafíos más apremiantes de la industria de la carne. Entre estas metas se encuentra la reducción del impacto neto del calentamiento global generado por la carne en un 30% al 2030, así como la mejora del bienestar animal a través de las mejores prácticas, y el aseguramiento de que la cadena de valor de la carne sea un contribuyente neto positivo para la naturaleza.

Uno de los aspectos destacados de la GRSB es su enfoque en definir la sostenibilidad a nivel local, reconociendo que cada país y contexto tiene sus propias prioridades y desafíos únicos. Esto permite que las líneas de acción se adapten y sean relevantes para cada región, con la integración de mesas locales o regionales. En esta línea, LSQA promoverá, junto a otros miembros de la GRSB y actores clave locales, la creación de la Mesa Uruguaya de la Carne Sostenible.

Como miembro de la GRSB, LSQA se compromete a trabajar en colaboración con otros líderes de la industria, organizaciones y expertos internacionales para desarrollar e implementar prácticas sostenibles en la producción de carne vacuna en Uruguay y el mundo, así como a llevar la voz de la región a la Mesa Global de la Carne Sostenible (GRSB). Esto refleja el compromiso continuo de LSQA con la sostenibilidad y con la creación de un futuro más responsable y resiliente para la cadena cárnica.

It’s likely that everyone has heard the phrase “Carbon tunnel vision” in the last year or two and some of us, myself included, have used it when talking about sustainability. I was being a bit flippant when I used it a couple of times earlier this year during presentations, but I have been reflecting on its meaning recently and think it requires a bit more exploration, because it underlines different people’s attitudes as well as telling us a bit about the sort of work they might do.

So what do people mean when they talk about Carbon tunnel vision? Here’s an example from the Stockholm Environment Institute: “Some oil and gas companies have begun to market their products as “clean” or “carbon neutral”. Such tactics are greenwashing at best and dangerous at worst. Not only has investigation after investigation exposed the carbon offset industry as highly unreliable, these company narratives create a distraction from the fact that we need to transition away from fossil fuels now to avoid the worst impacts of climate change.” So their concern is that by focusing on the idea of it being possible to net out emissions, we are missing the point that fossil fuel emissions are not actually cancelled by such an approach. Anything we can be doing to sequester carbon should not be netting out new emissions, it should be locking up legacy emissions. I feel that this is a good use of the term, because it is saying that supposedly “balancing the Carbon books” is more a road to perdition than a good intention. They reproduced this image by Jan Konietzko of Cognizant to emphasise all of the negative impacts of burning fossil fuels that are not primarily related to Carbon. It’s important that companies look more broadly than just balancing carbon when designing their sustainability strategies.

Many others have written on the subject since SEI, mostly with similar points to make; but more recently I have heard people in more practical roles, particularly in agriculture, using the “C tunnel vision” phrase and I sense that they are using it slightly differently. When I hear some people use the phrase, I sense that they are saying that not only are there other things to worry about, but also that Carbon is really not their concern. There are a few reasons for adopting that attitude, some I think better than others.

One reason, is that there are still many in farming and ranching who really do not think that their activities have contributed in any significant way to climate change. This view tends to be supported by those who emphasise the limited contribution of for example, direct enteric emissions, to climate change. There is some logic to this, because the percentage of overall emissions that comes from enteric emissions is small in relation to the total, and the question of their contribution to warming depends on which metric you use. However, I think everyone now agrees that climate change is caused by human activity and therefore, even if you don’t think your activity contributes hugely, it would make sense to do at least your “bit”.  Then there are those who recognise the importance of climate change, but do not think that there is very much that they can do about it, and that most of their sustainability work is much more important to their operation than an individual focus on emissions for example. Again, I can see the logic on this, because for most producers adaptation is going to be a primary concern, while everyone needs to eat and will continue to do so, so productivity and efficiency are also priorities. In this case, I would add that many of the things that contribute to adaptation, productivity and efficiency, are also capable of contributing to mitigating climate change.

Maybe more importantly though, is the fact that people doing practical work find abstract talk about carbon frustrating. This is particularly true if the carbon they are supposed to be controlling is in the form of methane which they cannot even see or measure. On the other hand, people involved in desk based jobs tend to like to simplify things to abstracts, and of course accounting is bread and butter to many such roles. And so it is that while practical people see Carbon as overly simplistic and possibly just a distraction, the more theoretical people, including policy makers etc, think it is a useful way to bring order to the chaos of an overly complex world. So rather than seeing carbon as a tunnel through which they view the world, they believe they are seeing the world through a “prism” that helps them account for many issues using one element.

While that is a pretty facile distinction between two caricatures, I think it might help us when we are talking to different audiences. We have previously talked in our communications summit about tailoring the message to the audience, and that does not just mean the story we are telling, but the way in which we do so. Talking about carbon might be great for a room of policy makers or bankers, but a group of cattle producers are probably going to be more interested in talking about cattle, calving intervals, weaning weights, or grass, or water. Unless you’re paying for carbon of course; but then we get back to the whole balancing the books discussion we started this with, and the difference between insetting and offsetting.

To finish up – we have a Climate Goal, not a Carbon goal, and for some of our members that feels too abstract. I’d encourage all of us to think about how to make some of the abstracts we talk about more concrete, more real for all of our members, because when we all understand how those abstract things relate to our practical work, we are much more motivated to deliver on them.

Ruaraidh Petre, GRSB Executive Director

Ruaraidh Petre, Executive Director of GRSB was recently featured on the podcast TopSoil. Petre and Mitchell Hora discussed different types of regenerative grazing and how the Global Roundtable for Sustainable Beef began. To listen to the podcast, click here.