GRSB 2023 Annual Report

2023 has been an important year for GRSB, our members and our industry partnerships. We have made significant strides towards sustainability goals in Nature Positive Production, Climate and Animal Health and Welfare, and in communicating that progress beyond our industry.

GRSB’s 2023 Annual Report introduces our 13th Member Roundtable, showcases the important events and meetings from the year, and announces the implementation of a new goal as well as a summary of progress with our ongoing goals. From our successful milestones to our objectives for the future, the significant growth of GRSB confirms our commitment to the beef industry worldwide.

Your copy of the 2023 GRSB Annual Report is now available to you HERE. As we look ahead at what is yet to be done in 2024 and beyond, we are proud to share the accomplishments of this past year, with appreciation and recognition for the input, hard work and dedication required of so many to make it all happen.

Ruaraidh Petre, Executive Director of GRSB was recently featured on the podcast TopSoil. Petre and Mitchell Hora discussed different types of regenerative grazing and how the Global Roundtable for Sustainable Beef began. To listen to the podcast, click here.

The Global Roundtable for Sustainable Beef (GRSB), an organization dedicated to reducing the net global warming impact of beef, announces AgriWebb as their newest partnership in beef sustainability. 

AgriWebb is the creator of world’s leading digital livestock management software, with more than 20% of all grazing animals in Australia under management and trusted by 16,000+ producers across 16 countries to help them manage their livestock, land and business operations all in one place.

 “AgriWebb’s mission has always been to equip the livestock industry with a solution that helps farmers and ranchers feed the world more successfully and more sustainably. By joining the Global Roundtable for Sustainable Beef, we are taking another step towards accomplishing our mission, and better yet, doing so alongside like-minded organizations and experts,” says Kevin Baum, CEO and Co-Founder of AgriWebb.

Most recently, AgriWebb has formalized sustainability-focused partnerships with industry leaders Cargill Animal Nutrition and Health, Regrow Ag and Leading Harvest, and is partnering with Indigo Ag and Trimble on two Climate Smart Commodity grants. 

“We look forward to collaborating with producers, environmental groups, and stakeholders across the beef supply chain, bringing to the table tools that support the beef industry in achieving its carbon goals while also supporting its producers throughout their sustainability journey, ensuring that their businesses thrive, and profits grow,” he added.

GRSB and AgriWebb are eager to join forces in working towards reducing the net global warming impact of beef by 30 percent by 2030. By joining GRSB, AgriWebb is the sole solution connecting high-quality data with MRV platforms globally. Together, GRSB and AgriWebb plan to provide more resources to help producers manage their livestock in more sustainable practices. These practices include the three tiers of GRSB’s sustainability goals: animal health and welfare, climate, and nature positive production. 

“With only 7 years for corporations to achieve ambitious 2030 climate targets, our AgriWebb team is thrilled to join forces with the Global Roundtable for Sustainable Beef to reduce corporate scope 3 emissions,” says Nicole Buckley Biggs Ph.D., Director of Sustainability at AgriWebb. “AgriWebb’s role in Net Zero centers around the tracking of high quality, farm-level data, and providing the decision support tools that producers need day-to-day on their sustainability journey.”

AgriWebb joins over 100 other global businesses, such as Datamars, Woolworths, and Acceligen, that are committed to beef sustainability. To learn how to become a member or about GRSB’s sustainability goals, visit https://grsbeef.org. 

Ceres Tag, the world’s first direct to satellite livestock monitoring platform has joined the Global Roundtable for Sustainable Beef (GRSB).

At Ceres Tag we believe change needs to happen to enable a sustainable future and with the other members of GRSB, we believe that beef can be a sustainable of protein for the world – however beef does have challenges to overcome in biosecurity, deforest free supply chains, methane emissions and other information often misrepresented public discourse.

Ceres Tag joined GRSB to assist members in providing the compliance evidence to automate reporting on the sustainability and ESG. These credentials are the key for unlocking the potential for the Red Meat industry to provide highly nutritious protein that consumers can feel good about consuming.  The ability of Ceres Tag to provide beef producers with automated certified data on location, welfare and sustainable use of land delivered via satellite for each individual animal during it’s life is an important piece of GRSB partnerships.

Ceres Tag is the only automated, unlimited range, sickness detection and contact tracing platform, requiring no towers or cell coverage. Should a biosecurity incursion occur of national significance, Ceres Tag products and data history are able to provide the information to simulate the extent of the incursion. This has the potential to save millions of animals from unnecessary culling and enable professionals to make fast and accurate decisions on the most appropriate management process to control and eradicate the necessary animals.  A solution that could thereby improve the impact on animal welfare, environmental devastation, and the profound economic and social impact that results.

Recent announcement by the EU Community to ensure deforest free supply chains can also be addressed by the automated Ceres Tag data. Simple recording of location coordinates is a standard part of a Ceres Tag data packet on every Ceres Tag and occurs in any location and for any supply chain ownership link that the animal may be in during its lifetime without the risk created by human manual input error.

However, for Ceres Tag, it is the soon to be released Pasture Feed Intake to measure; daily pasture intake, daily methane emissions, feed efficiency and phenotype traits for genetic selection that has the potential to have a significant impact all over the globe and to provide credible evidence, to back the sustainable production statements made about beef production which the GRSB members are also aligned. This automated, auditable, compliance evidence will enable producers of beef to have the confidence to represent their product with truth and integrity.

Ceres Tag is the 21^st Century traceability and sustainability partner for the beef industry.

The Global Roundtable for Sustainable Beef announces 2023 Executive Committee

5th January 2023 – The Global Roundtable for Sustainable Beef (GRSB) today announces its 2023 Executive Committee.

The newly elected committee is comprised of beef producers, beef supply chain stakeholders and beef industry groups from across the world. There is representation from Brazil, Canada, Australia, Netherlands, and the United States. These leaders will collaborate on the organization’s work towards reducing the global warming impact of beef by 30 percent by 2030.

The seven-member 2023 Executive Committee includes industry leaders from the likes of McDonalds, Tri-L Ranch, Tyson Foods, and Zoetis.

• President: Mr. Ian McConnel, Tyson Foods
• Vice President: Mr. Bob Lowe, Tri-L Ranch
• Secretary-Treasurer: Mr. Justin Sherrard, Rabobank
• Member at large: Ms. Jeannette Ferran Astorga, Zoetis
• Member at large: Mr. Lucas McKelvie, McDonalds Corporation
• Member at large: Ms. Luiza Bruscato, Brazilian Roundtable on Sustainable Livestock
• Immediate Past-President: Mr. Bob McCan, McFaddin Enterprises

Since 2012, GRSB has been working to advance sustainable beef through leadership, science, and multi-stakeholder engagement. Leaders are elected from a membership that represents the full value chain, including beef producers and producer organizations, allied services and industries, processors, retail, civil societies, and others who aim to continuously improve beef sustainability around the world.

In the last year, GRSB has grown its membership to over 100 members with new partners including Datamars, Acceligen and Woolworths. In November, the organization hosted its global conference in Denver – a four-day event that brought together a global network of likeminded individuals with an interest in powering a future of beef sustainability. This year’s COP27 saw several members of GRSB’s leadership team join panels to discuss how GRSB and its members aim to reduce greenhouse gas emissions across the beef supply chain.

More than 500 companies and producer organizations are engaged in the work of GRSB and its members, including regionally focused beef sustainability roundtables and initiatives in Argentina, Australia, Bolivia, Brazil, Canada, Colombia, Europe, Mexico, New Zealand, Paraguay, Southern Africa, the United States, and other countries around the world.

The new committee came into effect on January 1^st, 2023. For more information about GRSB visit https://grsbeef.org

About the Global Roundtable for Sustainable Beef

The Global Roundtable for Sustainable Beef (GRSB) is a worldwide network of the people and organizations powering progress in sustainable beef. Across its global roundtable and 12 regional roundtables, GRSB has over 500 stakeholder members, working in 24 different countries. Collectively, its members are responsible for more than two thirds of cross-border beef trade.

GRSB powers progress in sustainable beef by setting ambitious goals around reducing greenhouse gas emissions, improving land use and animal welfare. To help achieve these goals, GRSB champions best practice, facilitates the exchange of knowledge and fosters a collaborative approach.

Visit www.grsbeef.org and @grsbeef on social media.

About the GRSB Executive Committee

President – Mr. Ian McConnel (Tyson Foods). Ian serves as Director of Sustainability for Tyson Foods International Business Unit. Before his current position Ian served as the Global Beef Lead for World Wildlife Fund (WWF) where he led the global WWF networks approach to creating and communicating a more sustainable global beef industry. Facilitating global dialogue, collaborating across WWF offices, external stakeholders and industry partners Ian is successfully developing a cohesive and effective global effort to create a beef industry that is socially, economically, and environmentally responsible and is able to communicate this message to consumers. Ian has been voted in as President again for 2023 following a successful 2022 tenure, and previously served as the GRSB Vice President in 2021, and as GRSB Secretary-Treasurer in 2019 and 2020.

Vice President – Mr. Bob Lowe (Tri-L Ranch, Ltd.) has been voted in for another term as Vice President. He is part of a long line of ranchers that came to Alberta, Canada in the late 1800s and continues that legacy with feedlot operations based in Nanton, Alberta and a cow-calf operation in Eriksdale, Manitoba. He is an outspoken advocate for sharing information about raising cattle, feedlots, and best management practices, and promotes the understanding of the stewardship and conservation that is inherent in sustainable beef production.
He currently serves as President of the Canadian Cattlemen’s Association (CCA) and he was also Chair of Alberta Beef Producers (2015 to 2017) and a decade as a delegate, director, and a member of the executive. First elected as a director to the CCA in 2009, Lowe has served as chair of the CCA Environment Committee and Foreign Trade Committee. He is also a Council director of the Canadian Roundtable for Sustainable Beef (CRSB).

Secretary-Treasurer– Justin Sherrard (Rabobank, Netherlands). Justin is the Global Strategist for Animal Protein in Rabobank’s Food & Agribusiness Research (FAR) group. He leads the bank’s global research, client engagement and profiling in the animal protein sector. His work is directed at challenging current thinking and advising companies on risks and opportunities from strategic issues on today’s and tomorrow’s CEO agendas. In 2023 Justin will begin his second term as a Member-at-Large on the GRSB Executive Committee.

 Member-at-Large – Lucas McKelvie (McDonald’s Corporation, USA). Luke has been continually active within the GRSB for several years, including on the GRSB Communications Council and has been voted in for another two-year term on the Executive Committee. Luke serves as the Global Farmer Program Manager for McDonald’s Corporation. Prior to his current position Luke spent 8 years with the advertising and public relations firm of Osborn Barr where he served as Group Director of the Animal / Livestock Sector and then as a Vice President.

Member-at-Large – Ms. Jeannette Ferran Astorga (Zoetis) is currently beginning her second term as a Member-at-Large on the GRSB Executive Committee. Jeanette serves as Executive Vice President, Corporate Affairs, Communications and Sustainability, and Chief Sustainability Officer, as well as being serving President of the Zoetis Foundation. In these roles, Ms. Ferran Astorga is responsible for the company’s integrated and comprehensive approach to public policy, social responsibility, corporate reputation, and colleague and leadership communications and leads the sustainability and ESG disclosure strategy.  Since joining Zoetis, Jeannette established Zoetis’ Sustainability goals and led Zoetis’ progress in the areas of Sustainability and environmental, social and governance (ESG) matters. Among her many accomplishments at Zoetis thus far are the establishment of the Zoetis Foundation, the formation of our Driven to Care long-term Sustainability strategy and the publication of Zoetis’ first Sustainability report.

Member-at-Large – Luiza Bruscato (GTPS, Brasil) is the Executive Manager of the Brazilian Roundtable on Sustainable Livestock. She is responsible for Corporate Public Relations and conducting multistakeholder partnerships and networking through the articulation of the livestock production chain. In 2022 Luiza joined the IPOG as a lecturer for the Agribusiness Management MBA scheme, with her role covering sustainability, consumer trends and impacts on the production chain. She has been an active member within the organisation for several years, having been elected to the GRSB’s Board of Directors from 2017 to 2019.

Immediate Past President – Mr. Bob McCan (McFaddin Enterprises). After finishing his second term as President in 2020, Bob continues to support the Executive Committee as a non-official member. He oversees the cattle operations and recreational hunting and wildlife operations for his family’s company, McFaddin Enterprises, Ltd. in Victoria, Refugio, and Bee Counties, Texas. Using rotational grazing on native rangeland, the family strikes a balance that meets the needs of both livestock and wildlife, benefiting both. The ranches are stocked with Victoria cattle, a commercial cross-bred of three-fourths Hereford and one fourth Brahman with a uniform Hereford coloring.

8 December 2022

• Leading global livestock management and data solutions company, Datamars, has joined the Global Roundtable for Sustainable Beef
• Datamars becomes 101^st member to join the Roundtable, following the likes of leading retailer Woolworths Group and bovine genetics company, ABS Global
• The announcement follows GRSB’s global sustainable beef conference in Denver and its representation at COP27

Datamars, a global livestock management and data solutions company, has joined forces with organizations such as WWF, McDonalds, and Cargill as part of a worldwide network of people and organizations powering progress in sustainable beef – the Global Roundtable for Sustainable Beef (GRSB).

Datamars is committed to effecting positive change by providing farmers with livestock productivity tools and data insights around animal performance and health, allowing them to make precise, informed decisions to enhance animal productivity while minimizing the use of scarce resources. Datamars’ values closely align with those of GRSB, with both organizations focused on ensuring local farmers and producers have the resources they need to be sustainably productive.

Datamars, through their Datamars Livestock offering, provides animal identification solutions as well as weight, heat and health monitoring and wider farm monitoring technologies that connect to digital platforms to provide farmers with a wealth of real time information regarding animal and farm performance. Datamars also supports farmers in safeguarding the welfare of their livestock through the provision of accurate and reliable animal health delivery tools.

In recent weeks, several members of GRSB’s leadership team attended COP27 to discuss how GRSB and its members aim to reduce greenhouse gas emissions across the beef supply chain. This followed the organizations global conference in Denver – a four-day event that brought together a global network of likeminded individuals with an interest in powering a future of beef sustainability.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “We’ve had an exciting year as an organization, having hosted our conference and attending COP. Furthermore, we’ve already welcomed several new members and are pleased to announce our newest member. Datamars’ technology empowers farmers with livestock management tools and insights which play an important role in helping our sector continue to make strides in becoming more sustainably productive and achieve the goals we set out as an organization last year.”

Datamars CEO, Daniele Della Libera, says being a member of GRSB will further the company’s ability to contribute alongside other industry players who are aligned to the same goals, and continue to learn and identify ways to champion and accelerate sustainable farming through its activities and leading-edge customer solutions.

“Our membership will also help further accelerate our strategy and goals to deliver solutions that solve genuine problems and help make life easier for producers globally.”

Della Libera says he is excited to be working alongside the GRSB as Datamars continues to research, develop, and bring together integrated product solutions to help meet the growing world population’s demand for protein and other nutrients in a sustainable way for farmers, the environment and animal welfare.

Global beef roundtable announces conference agenda to power progress in sustainable beef

October 2022

• The Global Roundtable for Sustainable Beef is set to host a global conference in Denver, Colorado, USA
• The event runs from the 7 – 10 November
• Attendees of the ‘Reaching New Heights’ conference will gather to discuss global trends, consumer behaviour, industry progress and breakthroughs, and future plans
• The event will host a range of speakers including the National Wildlife Federation, Tyson Foods and JBS

In November, The Global Roundtable for Sustainable Beef (GRSB) will be hosting its global conference in Denver, Colorado. Over four days, the event will bring together a global network of likeminded individuals with an interest in powering a future of beef sustainability.

Throughout the event, which runs from the 7^th – 10^th November 2022, attendees will benefit from panel discussions, networking events and breakout sessions giving insights into the full scope of beef sustainability and action to improve it. Leading with GRSB’s Climate, Nature Positive and Animal Welfare Goals, related issues to be explored include global markets, supply chain, and cattle genetics. Attendees will also see first-hand how GRSB’s members are actively progressing the global goals through tours at member sites including Cargill, Agricultural Research, Development, and Education Center (ARDEC) Colorado State University and Leachman Cattle of Colorado.

Last year, GRSB launched its sustainability goals focusing on climate, animal health and nature positive production practices. These goals support members’ commitment to reduce the net global warming impact of beef by 30% by 2030.

Confirmed speakers at the event include; Jason Weller, newly appointed Chief Global Sustainability Officer at JBS; Marcelo Gonzalez, Paraguayan Vice Minister of Agriculture; Tim Bettington, EVP and President of Operations at Zoetis, Peter Byck, Arizona State University and Francisco Dallmeier, Smithsonian Institute.   Alongside keynote speakers GRSB will spotlight work on its global goals and provide a clear path to future progress.

Highlights include:

• Monday, 7 November: The Communicators Summit, panel event and networking dinner
• Tuesday, 8 November: Updates on the GRSB Global Goals and a ‘Nature Positive Production’ panel discussion
• Wednesday, 9 November: Discussions on ‘Balancing Production, Consumption and Nutritional Needs’ and ‘Animal Health and Welfare’, and a ‘Concerning Genetics’ panel discussion
• Thursday, 10 November: Three different tour opportunities to various locations discovering new beef sustainability practices

For the full GRSB Global Conference on Sustainable Beef agenda, visit here

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “This conference affords us the opportunity to showcase the outstanding work being undertaken by our organization and its members. We look forward to welcoming like-minded businesses and individuals across the entire beef supply chain to inspire progress and positive change in the sustainable beef industry.”

Leading Precision Breeding company Acceligen joins global beef sustainability body

• Acceligen, the leading Precision Breeding company for animals, has joined the Global Roundtable for Sustainable Beef
• The gene editing company focuses on breeding better animals for a better planet
• New member joins a host of animal welfare focused members, including Zinpro and Zoetis

04 October 2022, London/USA

Acceligen, the leading Precision Breeding company for animals, has joined an international network of people and organisations powering progress in beef sustainability – the Global Roundtable for Sustainable Beef (GRSB).

Alongside the likes of WWF, Zoetis, Cargill, Zinpro, Rabobank and Breedr, amongst others, Acceligen joins GRSB to actively improve the sustainability of the global beef supply chain.

Acceligen’s mission is to breed better animals for a better planet, addressing the health and well-being of animals that provide sustenance to the world. Specialising in precision breeding, the business utilises technology that addresses some of the long-standing challenges in animal health and caretaking.

Through its work with farmers and ranchers worldwide, Acceligen uses science that refines and accelerates the process of genetic improvement, enabling farmers to raise healthier and more resilient livestock, whilst reducing the environmental impact of the process.

GRSB brings producers, processors, retailers, and suppliers together with environmental organisations to help develop a more environmentally responsible, economically resilient, and socially beneficial global beef supply chain.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef said: “Since our launch, our ambition has been a commitment to powering progress in sustainable beef with the support of our members. With animal health and welfare being a key pillar of sustainable beef, we’re thrilled to welcome Acceligen to the roundtable. We look forward to their involvement, the sharing of knowledge and overcoming challenges the beef supply chain faces in animal health and caretaking.”

Sabreena Larson, COO, Acceligen said: “Acceligen provides livestock improvements for animal health and well-being that in turn empower farmers to increase sustainable production. We look forward to being part of an organisation with like-minded companies all working towards a more sustainable beef supply chain to continue to feed the globe.”

Contact
MHP Communications
grsb@mhpc.com

About the Global Roundtable for Sustainable Beef
The Global Roundtable for Sustainable Beef (GRSB) is a worldwide network of the people and organizations powering progress in sustainable beef. Across its global roundtable and 12 regional roundtables, GRSB has over 500 members, working in 24 different countries. Collectively, its members are responsible for more than two thirds of cross-border beef trade.

GRSB powers progress in sustainable beef by setting ambitious goals around reducing greenhouse gas emissions, improving land use and animal welfare. To help achieve these goals, GRSB champions best practice, facilitates the exchange of knowledge and fosters a collaborative approach.

About Acceligen
Founded in 2014, Acceligen is a recognized global leader in the development, deployment, and commercialization of precision animal breeding technologies. Acceligen believes in better living for all through better animal genetics. Using Nobel prize winning gene editing tools, we accelerate genetic improvement in food animals with naturally occurring traits to address critical issues in global farming. Learn more about our company, a wholly owned subsidiary of Recombinetics Inc., at Acceligen.com.

Woolworths Group joins leading sustainability body in the beef industry

6^th September 2022

• • Leading retailer, Woolworths Group, has joined the Global Roundtable for Sustainable Beef
  • Woolworths Group becomes the first ANZ retailer and 26th new member to join the Roundtable in the last 12 months, following the likes of bovine genetics company, ABS Global, animal nutrition leader, Zinpro, agricultural foods processor, ADM, and US financial marketplace, CME Group
  • The retailer joins long-standing GRSB members such as McDonalds, WWF, Zoetis, and Cargill

Woolworths Group, Australia and New Zealand’s largest retailer, has joined forces with organizations such as WWF, McDonalds and Cargill as part of a worldwide network of people and organizations powering progress in sustainable beef – the Global Roundtable for Sustainable Beef (GRSB).

Woolworths Group is committed to positive change for a better tomorrow, with animal welfare and sustainably-sourced produce being a core part of the businesses sourcing strategy. Woolworths Group’s values closely align with those of GRSB, with both organizations publishing ambitious sustainability goals.

Woolworths Group uses newly established Greenstock as its protein supply chain sourcing team to deliver quality Australian beef from paddock to the shelf, to the millions of customers who shop at its supermarkets every week. Greenstock also provides tailored protein solutions to our wholesale, international and foodservice businesses and is known for their quality, approach to win: win partnering and ongoing focus on sustainability and animal welfare.

The Global Roundtable for Sustainable Beef brings together all supply chain partners, from farm to plate, to support and invest in the continuous improvement of cattle health and wellbeing.

Woolworths Group joins a growing number of organizations committed to bettering the global beef supply chain, as part of GRSB. In the last 12 months, 26 new members have joined GRSB, including, ABS Global, fintech provider Origino and Chicago Mercantile Exchange (CME), a world leading derivatives marketplace operating in agriculture and ESG.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “Since our launch, our ambition has been a commitment to powering progress in sustainable beef with the support of our members. Woolworths brings a wealth of experience in sustainable retailing across Australia and New Zealand, which will help us and our members continue to achieve the goals we set out last year. We are delighted to welcome the business today and look forward to working with them.”

Fiona Walmsley – General Manager – Climate and Environment at Woolworths Group said: “We’re pleased to be the first retailer in Australia and New Zealand to join the Global Roundtable for Sustainable Beef as we work together with peers and partners around the world to pave the way for greener supply chains and a better tomorrow. We’re committed to best-practice sourcing to support sustainability and animal welfare and this alliance  will play an important role in helping us reach our ambition to lead the future of protein and achieve net-zero deforestation in our beef supply chains. We look forward to collaborating with key industry stakeholders to help drive a more sustainable global beef supply chain.”

Contact
MHP Communications
grsb@mhpc.com

About the Global Roundtable for Sustainable Beef
The Global Roundtable for Sustainable Beef (GRSB) is a worldwide network of the people and organizations powering progress in sustainable beef. Across its global roundtable and 12 regional roundtables, GRSB has over 500 members, working in 24 different countries. Collectively, its members are responsible for more than two thirds of cross-border beef trade.

GRSB powers progress in sustainable beef by setting ambitious goals around reducing greenhouse gas emissions, improving land use and animal welfare. To help achieve these goals, GRSB champions best practice, facilitates the exchange of knowledge and fosters a collaborative approach.

About Woolworths Group
Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and a range of fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 20 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week. In FY21, Woolworths Group reported sales of $67.2bn (AUD), including $5.6bn in online sales.

• South Korean Ag-tech start-up, Greenlabs, has joined the Global Roundtable for Sustainable Beef
• New member from South Korea is the first business in Asia to join the roundtable
• Greenlabs joins to support GRSB in its mission improve the sustainability of the global food supply chain
• The Ag-tech company joins long-standing GRSB members WWF, Zoetis and Cargill

19 July, London/Seoul ­­

Greenlabs, a South Korean Ag-tech company, has joined an international network of people and organisations powering progress in beef sustainability – the Global Roundtable for Sustainable Beef (GRSB). Greenlabs becomes the first business in Asia to join the roundtable.

Alongside the likes of WWF, Zoetis, Cargill, Zinpro, Rabobank and Breedr, amongst others, Greenlabs joins GRSB to actively improve the sustainability of the global beef supply chain.

With a customer-first digital model, Greenlabs collaborates with farmers to produce comprehensive data solutions for farm management. With its agricultural data platform, ‘Farm Morning’, Greenlabs empowers farmers to have better control over their fresh produce and helps customers have reliable sourcing channels.

Founded in 2017, Greenlabs aims to digitize the entire value chain of agriculture space from production to distribution with a mission to address the global food supply problem in a sustainable way.

Greenlabs is an important addition to GRSB, as efficiency and innovation are core principles for sustainable beef, necessary to optimise production, reduce waste and improve economic viability.

GRSB brings producers, processors, retailers, and suppliers together with environmental organisations to help develop a more environmentally responsible, economically resilient, and socially beneficial global beef supply chain.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef said: “Welcoming Greenlabs as a member demonstrates the continued progression of GRSB to establish our presence on an international scale and our commitment to developing new roundtables to support regions in which sustainability is being recognised as increasingly important. “We look forward to Greenlabs demonstrating their commitment in Korea and more widely in Asia, and expect that this will provide an inspiration to other food companies, producers and processors from the livestock industry throughout the region.”

Sanghoon Shin, CEO, Greenlabs said: “Greenlabs understands the importance of working collaboratively with consumers, companies, organisations such as GRSB and governments to champion efforts that deal with climate change and reduce carbon emissions. “We’re looking forward to utilising our membership to establish Korean’s own roundtable, to contribute to improving the sustainability of the beef value chain in Korea and beyond.”

About the Global Roundtable for Sustainable Beef

The Global Roundtable for Sustainable Beef (GRSB) is a worldwide network of the people and organizations powering progress in sustainable beef. Across its global roundtable and 12 regional roundtables, GRSB has over 500 members, working in 24 different countries. Collectively, its members are responsible for more than two thirds of cross-border beef trade.

GRSB powers progress in sustainable beef by setting ambitious goals around reducing greenhouse gas emissions, improving land use and animal welfare. To help achieve these goals, GRSB champions best practice, facilitates the exchange of knowledge and fosters a collaborative approach.

About Greenlabs

Greenlabs is Korea’s No.1 Agtech company, growing rapidly under the mission, “pursuing the innovation of food system in a sustainable way.” Using the agricultural data collected from their digital technology, Greenlabs is leading an unprecedented digital transformation in the global market beyond the Korean market. Greenlabs provides a one-stop farming service from production, distribution, to finance. With their agricultural comprehensive platform, “Farm Morning”, farmers can access necessary farming information and increase production. Then, with their cloud-based smart farms, they help farmers manage farms easily. The goods produced as a result are then distributed with the B2B marketplace platform “Sinsun Hi,” and this platform encourages equal access to price information and reduces inefficient distribution procedures. In addition, Greenlabs is striving to revitalize the eco-friendly agricultural industry by developing carbon reduction technologies linked to digital agricultural technologies and by exploring low-carbon livestock markets.”