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02 August 2024
Colorado Springs, CO, US
FOR IMMEDIATE RELEASE
Contact: polly.welden@grsbeef.org

 Sustainable Beef: Global Members Meet to Demonstrate Progress

A global organization with members in 24 countries, responsible for almost two thirds of cross-border beef trade world-wide, will meet in Uruguay the end of September to discuss what pundits say is not possible: Sustainable Beef. 

Presented by the international non-profit organization, Global Roundtable for Sustainable Beef (GRSB), this sixth Global Conference on Sustainable Beef will bring together leadership in the beef value chain who will report on measurable improvements in sustainability, with panel discussions and expert testimony to advance Proof Positive that sustainable beef is possible and in fact, real.

The industry continues to advance sustainability practices to expand its processes in ways that will target sustainability goals on climate, animal health and welfare, nature positive production and social impacts, both privately and through alignment with GRSB’s Global Goals.

“Farmers and ranchers are caretakers of the land, animals, environment, people and communities around the world, and have continually adopted new and improved practices for many generations. As a rancher myself, I look forward to the opportunity to discuss the progress on global goals and opportunities with our diverse beef sustainability community that have come together through the GRSB,” says Bob Lowe, President of GRSB and beef producer from western Canada.

Prominent speakers making their way to Uruguay’s island city of Punta del Este include Dr. Mark Lyons, President and CEO of Alltech, who will give the Global Conference Keynote Address. Alltech cites that it “works with farmers to feed the world, raise healthy animals and plants and protect the environment.” Alltech will premiere its newest film documentary, World Without Cows, at the Global Conference on September 30th. A short trailer of the film can be viewed HERE.

Fernanda Hoe, General Manager of Elanco Brasil will give the Capstone Address at the end of the last session. Elanco in Latin America and the US are focused on developing innovative solutions to support all people who raise and care for animals.

Session topics will include:

• Calculating Global Greenhouse Gas Emissions from Livestock and Pathways for Region-Specific Emissions Reductions
• Technology and Audits Matter – But People Make the Difference!
• Nature Positive Production: Protecting Ecosystems
• Building Better Beef Supply Chains
• Communicating Success Stories in Global Beef Sustainability
• Regional Perspective on Cattle Production
• Data & Innovation Driving Sustainability
• International Advocacy

 In addition to members of GRSB who are farmers, ranchers, suppliers, processors and retailers, researchers, environmental organizations, policymakers, regulators, and investors, GRSB has also fostered regional and national roundtables throughout Latin America, North America, Europe and the Pacific. GRSB counts thirteen organizations for Sustainable Beef with their own rolls of local members broadening the reach and influence in the global industry.

The Roundtables will hold a meeting at the Global Conference on the pre-general session day, September 30th, to discuss their progress and challenges in realizing their common goals.

For people all over the world, beef is part of a vital food system. It is a livelihood for farmers, ranchers, families, and communities in all nations. The world relies on beef and the industry relies on a healthy world to produce it.

 TO REGISTER TO ATTEND THIS CONFERENCE, PLEASE GO TO
Global Conference on Sustainable Beef

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Carne sostenible: miembros de todo el mundo se reúnen para demostrar avances

Una organización global con miembros en 24 países, responsable de casi dos tercios del comercio transfronterizo mundial de carne vacuna, se reunirá en Uruguay a finales de septiembre para debatir lo que los expertos dicen que no es posible: Carne vacuna sostenible.

Presentada por la organización internacional sin fines de lucro Mesa Redonda Global para la Carne Sostenible (GRSB), esta sexta Conferencia Global de Carne Sostenible reunirá a los líderes de la cadena de valor de la carne vacuna, que informarán sobre mejoras cuantificables en sostenibilidad, con paneles y testimonios de expertos para avanzar en la Comprobación Efectiva de que la carne sostenible es posible y, de hecho, real.

La industria sigue avanzando en las prácticas de sostenibilidad para ampliar sus procesos de manera que se dirijan a los objetivos de sostenibilidad sobre el clima, la salud y el bienestar de los animales, la producción positiva para la naturaleza y los impactos sociales, tanto a nivel privado como a través de la alineación con las Metas Globales de la GRSB.

“Los agricultores y ganaderos son cuidadores de la tierra, los animales, el medio ambiente, las personas y las comunidades de todo el mundo, y han adoptado continuamente prácticas nuevas y mejoradas durante muchas generaciones. Como ganadero que soy, espero tener la oportunidad de debatir los avances en los objetivos y oportunidades globales con nuestra diversa comunidad de sostenibilidad de la carne vacuna que se ha reunido a través de la GRSB”, afirma Bob Lowe, Presidente de la GRSB y productor de carne del oeste de Canadá.

Entre los destacados oradores que se desplazarán a la ciudad costera uruguaya de Punta del Este figura el Dr. Mark Lyons, Presidente y Director General de Alltech, que pronunciará el discurso magistral de la Conferencia Global. Alltech cita que trabaja con los agricultores para alimentar al mundo, criar animales y plantas sanos y proteger el medio ambiente. Alltech estrenará su documental más reciente, World Without Cows (Un mundo sin vacas), en la Conferencia Global del 30 de septiembre. AQUÍ puede verse un breve tráiler de la película.

Fernanda Hoe, Directora General de Elanco Brasil, pronunciará el discurso de clausura al final de la última sesión. Elanco en América Latina y los EE. UU. se centran en el desarrollo de soluciones innovadoras para apoyar a todas las personas que crían y cuidan animales.

Consulte a continuación la lista de los demás ponentes.

Los temas de las sesiones incluirán:

• Cálculo de las emisiones globales de gases de efecto invernadero procedentes de la ganadería y vías para la reducción de emisiones en regiones específicas
• La tecnología y las auditorías son importantes, ¡pero las personas marcan la diferencia!
• Producción positiva para la naturaleza: Protección de los ecosistemas y producir
• Construir mejores cadenas de suministro de carne
• Comunicación de historias de éxito en la sostenibilidad global de la carne
• Perspectiva regional de la producción ganadera
• Datos e innovación al servicio de la sostenibilidad
• Defensa internacional

Además de los miembros de la GRSB que son agricultores, ganaderos, proveedores, procesadores y comerciantes, investigadores, organizaciones medioambientales, responsables de políticas, reguladores e inversores, la GRSB también ha fomentado mesas redondas regionales y nacionales en toda América Latina, América del Norte, Europa y el Pacífico. La GRSB cuenta con trece organizaciones para la Carne Sostenible con sus propias listas de miembros locales que amplían el alcance y la influencia en la industria mundial.

Las Mesas Redondas celebrarán una reunión en la Conferencia Global el día anterior a la sesión general, el 30 de septiembre, para debatir sus avances y retos en la consecución de sus objetivos comunes.

Para la gente de todo el mundo, la carne vacuna forma parte de un sistema alimentario vital. Es un medio de vida para agricultores, ganaderos, familias y comunidades de todas las naciones. El mundo depende de la carne y la industria depende de un mundo sano para producirla.

PARA INSCRIBIRSE PARA ASISTIR A ESTA CONFERENCIA, DIRÍJASE A
Conferencia Global de Carne Sostenible
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Carne bovina sustentável: membros de todo o mundo se reúnem para demonstrar o progresso

Uma organização global com membros em 24 países, responsável por quase dois terços do comércio transfronteiriço de carne bovina do mundo, se reunirá no Uruguai no final de setembro para discutir o que os especialistas dizem não ser possível: carne bovina sustentável.

Apresentada pela organização internacional sem fins lucrativos Mesa Redonda Global para a Carne Bovina Sustentável (GRSB por sua sigla em inglês), esta sexta Conferência Global sobre Produção Sustentável de Carne Bovina reunirá líderes da cadeia de valor da carne bovina, que apresentarão relatórios sobre melhorias mensuráveis na sustentabilidade, com painéis e depoimentos de especialistas para promover a Prova Positiva de que a carne bovina sustentável é possível e, de fato, real.

O setor continua avançando nas práticas de sustentabilidade para expandir seus processos a fim de atender às metas de sustentabilidade relacionadas ao clima, à saúde e ao bem-estar animal, à produção positiva para a natureza e aos impactos sociais, tanto de forma privada quanto por meio do alinhamento com os Objetivos Globais da GRSB.

“Agricultores e pecuaristas são cuidadores da terra, dos animais, do meio ambiente, das pessoas e das comunidades em todo o mundo e adotam continuamente práticas novas e aprimoradas há muitas gerações. “Como pecuarista, estou ansioso para abordar o progresso das metas e oportunidades globais com nossa comunidade diversificada de sustentabilidade que se uniu através do GRSB,” diz Bob Lowe, presidente da GRSB e produtor de carne bovina do oeste do Canadá.

Entre os palestrantes mais importantes que viajarão para a cidade uruguaia de Punta del Este está o Dr. Mark Lyons, Presidente e CEO da Alltech, que fará o discurso principal da Conferência Global. A Alltech afirma que “trabalha com os agricultores para alimentar o mundo, criar animais e plantas saudáveis e proteger o meio ambiente”. A Alltech estreará seu mais recente documentário, World Without Cows (Um Mundo sem Vacas), na Conferência Global em 30 de setembro.  Um pequeno trailer do filme pode ser visto AQUI.

Fernanda Hoe, Diretora Geral da Elanco Brasil, fará o discurso de encerramento no final da última sessão. A Elanco na América Latina e nos EUA está focada no desenvolvimento de soluções inovadoras para apoiar todas as pessoas que criam e cuidam de animais.

Veja abaixo uma lista de outros palestrantes.

Os tópicos da sessão incluirão:

• Cálculo das emissões globais de gases com efeito de estufa provenientes da pecuária e vias de redução das emissões em regiões específicas
• Tecnologia e auditorias são importantes, mas as pessoas fazem a diferença!
• Produção positiva para a natureza: protegendo os ecossistemas
• Construindo melhores cadeias de suprimentos de carne bovina
• Comunicando histórias de sucesso em sustentabilidade global da carne bovina
• Perspectiva regional sobre a produção pecuária
• Dados e inovação a serviço da sustentabilidade
• Advocacia Internacional

Além dos membros da GRSB que são agricultores, pecuaristas, fornecedores, processadores e comerciantes, pesquisadores, organizações ambientais, formuladores de políticas, reguladores e investidores, a GRSB também promoveu mesas redondas regionais e nacionais em toda a América Latina, América do Norte, Europa e Pacífico. A GRSB tem treze organizações de carne bovina sustentável com suas próprias listas de membros locais que expandem o alcance e a influência na indústria global.

As Mesas-Redondas reunir-se-ão na Conferência Global na véspera da sessão geral, em 30 de Setembro, para debater os seus progressos e desafios na consecução dos seus objetivos comuns.

Para as pessoas em todo o mundo, a carne bovina faz parte de um sistema alimentar vital. É um meio de subsistência para agricultores, pecuaristas, famílias e comunidades de todas as nações. O mundo depende da carne bovina e a indústria depende de um mundo saudável para produzi-la.

PARA SE INSCREVER PARA PARTICIPAR DESTA CONFERÊNCIA, ACESSE
A Conferência Global sobre Produção Sustentável de Carne Bovina\

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The Global Roundtable for Sustainable Beef (GRSB) will be well represented in the discussions around climate change at COP28.

The Conference of Parties (COP) is the main decision-making body of the United Nations Framework Convention on Climate Change (UNFCCC). It brings together the 198 parties, including the European Union, that have signed the framework convention. The inaugural COP occurred in Berlin in 1995, and today, the COP secretariat is headquartered in Bonn, Germany. The United Arab Emirates (UAE) is hosting COP 28 this year on Nov. 28-Dec. 12.

“I am pleased to be able to take the message from GRSB and our members that the beef sector is working on climate change; farmers, ranchers, and producers are on the front line of climate change and are heavily invested in finding solutions for both adaptation and doing their bit for mitigation,” said GRSB Executive Director, Ruaraidh Petre. “Livestock production is a key part of the overall food system, as important for human nutrition as it is to maintain healthy soils for crop production, we need to help policymakers understand the need for holistic solutions, not just one-liners and simplistic approaches to complex issues.”

Members of GRSB will be attending and participating in various events held as part of COP28.

“One of the most relevant issues at COP28 will be the definition of a major Global Adaptation Goal, whose progress is measurable, something that developing countries have always demanded. It is necessary to demand resources to ensure that climate change does not increase poverty and inequality gaps. Therefore, it is important to demand compliance with the commitment of developed countries to double climate financing for adaptation in 2025 compared to 2019 levels,” stated GRSB Latin America Regional Director, Josefina Eisele.

Join Petre and Eisele in Dubai as they contribute to the conversation around climate change and how the beef industry is contributing positively around the world:

December 8, 2023, 7:30-9 AM MST

UNFCCC Side Event: Farmer-Led Adaptation & Mitigation Measures Through Improved Global Livestock Sustainability

Speakers: Josefina Eisele, Regional Director, Latin America; Ruaraidh Petre, Executive Director

Event will focus on climate-smart livestock production, showcasing adaptation and mitigation approaches in the Americas, Europe, Africa and Oceania to increase livestock system and grassland resilience. The event will also discuss finance, targets and measurement of progress to improve sustainability.

December 9, 2023

Sustainable Agriculture of the Americas Pavilion: Accelerating the Achievement of NDCs Through Sustainable Livestock Management and Technologies in Grassland Ecosystems

Speaker: Josefina Eisele, Regional Director, Latin America

Event will showcase concrete examples of how sustainable livestock management and technologies can improve grassland ecosystems and strengthen grassland restoration and management, contributing to delivering on the commitments included in the NDCs. The event will bring together practitioners from Latin America and the Caribbean who will share their successful experiences and encourage replication and scaling up of existing practices across regions.

“Representing GRSB and Latin America at COP28 is a great pride and challenge at the same time. From the region, we need to make a collective effort so that the voice of Latin America is heard and for its leading role as a region of global solutions against climate change to be recognized. With six of the most biodiverse countries in the world, 40% of the biodiversity and more than 25% of the forests worldwide, Latin America and the Caribbean are essential to confront climate change,” said Eisele.

For a list of all the events GRSB will be engaged in, visit https://grsbeef.org.

To learn how to become a member or about GRSB’s sustainability goals, visit https://grsbeef.org.

LSQA is proud to announce that it has been accepted as a member of the Global Table for Sustainable Meat (GRSB). This membership highlights the importance of LSQA as a key player in driving sustainability in the meat chain in the countries where it operates.

The GRSB is a global network of more than 100 members working collaboratively to promote sustainable meat production globally. The mission of this organization is to foster a more environmentally responsible, economically resilient and socially beneficial livestock industry.

The fundamental pillars of the GRSB include the protection and restoration of natural resources, respect for individuals and communities, animal health and welfare, the production of safe and quality food, and production with efficiency and innovation. These pillars are based on the understanding that responsible meat production must address a wide range of aspects to achieve an optimal balance between environmental conservation, animal welfare and social benefit.

In addition, the GRSB has set ambitious global goals that address the meat industry’s most pressing challenges. These targets include reducing the net impact of global warming generated by meat by 30% by 2030, as well as improving animal welfare through best practices, and ensuring that the meat value chain is a net positive contributor to nature.

One of the highlights of the GRSB is its focus on defining sustainability at the local level, recognizing that each country and context has its own unique priorities and challenges. This allows the lines of action to be adapted and relevant to each region, with the integration of local or regional tables. Along these lines, LSQA will promote, together with other members of the GRSB and local key actors, the creation of the Uruguayan Table of Sustainable Meat.

As a member of the GRSB, LSQA is committed to working collaboratively with other industry leaders, organizations and international experts to develop and implement sustainable practices in beef production in Uruguay and the world, as well as bringing the voice of the region to the Global Sustainable Meat Roundtable (GRSB). This reflects LSQA’s ongoing commitment to sustainability and creating a more responsible and resilient future for the meat chain.

LSQA se convierte en miembro de Global Roundtable for Sustainable Beef (GRSB), demostrando una vez más su compromiso con la sostenibilidad.

LSQA se enorgullece en anunciar que ha sido aceptado como miembro de la Mesa Global para la Carne Sostenible (GRSB). Esta membresía destaca la importancia de LSQA como un actor clave en el impulso de la sostenibilidad en la cadena cárnica en los países donde opera.

La GRSB es una red mundial compuesta por más de 100 miembros que trabajan de manera colaborativa para promover la producción de carne sostenible a nivel global. La misión de esta organización es fomentar una industria ganadera más responsable con el medio ambiente, económicamente resiliente y socialmente beneficiosa.

Los pilares fundamentales de la GRSB incluyen la protección y restauración de los recursos naturales, el respeto por los individuos y las comunidades, la salud y el bienestar animal, la producción de alimentos inocuos y de calidad, y la producción con eficiencia e innovación. Estos pilares se basan en la comprensión de que una producción de carne responsable debe abordar una amplia gama de aspectos para lograr un equilibrio óptimo entre la conservación del medio ambiente, el bienestar animal y el beneficio social.

Además, la GRSB ha establecido metas globales ambiciosas que abordan los desafíos más apremiantes de la industria de la carne. Entre estas metas se encuentra la reducción del impacto neto del calentamiento global generado por la carne en un 30% al 2030, así como la mejora del bienestar animal a través de las mejores prácticas, y el aseguramiento de que la cadena de valor de la carne sea un contribuyente neto positivo para la naturaleza.

Uno de los aspectos destacados de la GRSB es su enfoque en definir la sostenibilidad a nivel local, reconociendo que cada país y contexto tiene sus propias prioridades y desafíos únicos. Esto permite que las líneas de acción se adapten y sean relevantes para cada región, con la integración de mesas locales o regionales. En esta línea, LSQA promoverá, junto a otros miembros de la GRSB y actores clave locales, la creación de la Mesa Uruguaya de la Carne Sostenible.

Como miembro de la GRSB, LSQA se compromete a trabajar en colaboración con otros líderes de la industria, organizaciones y expertos internacionales para desarrollar e implementar prácticas sostenibles en la producción de carne vacuna en Uruguay y el mundo, así como a llevar la voz de la región a la Mesa Global de la Carne Sostenible (GRSB). Esto refleja el compromiso continuo de LSQA con la sostenibilidad y con la creación de un futuro más responsable y resiliente para la cadena cárnica.

The Global Roundtable for Sustainable Beef (GRSB), an organization dedicated to reducing the net global warming impact of beef, announces AgriWebb as their newest partnership in beef sustainability. 

AgriWebb is the creator of world’s leading digital livestock management software, with more than 20% of all grazing animals in Australia under management and trusted by 16,000+ producers across 16 countries to help them manage their livestock, land and business operations all in one place.

 “AgriWebb’s mission has always been to equip the livestock industry with a solution that helps farmers and ranchers feed the world more successfully and more sustainably. By joining the Global Roundtable for Sustainable Beef, we are taking another step towards accomplishing our mission, and better yet, doing so alongside like-minded organizations and experts,” says Kevin Baum, CEO and Co-Founder of AgriWebb.

Most recently, AgriWebb has formalized sustainability-focused partnerships with industry leaders Cargill Animal Nutrition and Health, Regrow Ag and Leading Harvest, and is partnering with Indigo Ag and Trimble on two Climate Smart Commodity grants. 

“We look forward to collaborating with producers, environmental groups, and stakeholders across the beef supply chain, bringing to the table tools that support the beef industry in achieving its carbon goals while also supporting its producers throughout their sustainability journey, ensuring that their businesses thrive, and profits grow,” he added.

GRSB and AgriWebb are eager to join forces in working towards reducing the net global warming impact of beef by 30 percent by 2030. By joining GRSB, AgriWebb is the sole solution connecting high-quality data with MRV platforms globally. Together, GRSB and AgriWebb plan to provide more resources to help producers manage their livestock in more sustainable practices. These practices include the three tiers of GRSB’s sustainability goals: animal health and welfare, climate, and nature positive production. 

“With only 7 years for corporations to achieve ambitious 2030 climate targets, our AgriWebb team is thrilled to join forces with the Global Roundtable for Sustainable Beef to reduce corporate scope 3 emissions,” says Nicole Buckley Biggs Ph.D., Director of Sustainability at AgriWebb. “AgriWebb’s role in Net Zero centers around the tracking of high quality, farm-level data, and providing the decision support tools that producers need day-to-day on their sustainability journey.”

AgriWebb joins over 100 other global businesses, such as Datamars, Woolworths, and Acceligen, that are committed to beef sustainability. To learn how to become a member or about GRSB’s sustainability goals, visit https://grsbeef.org. 

Ceres Tag, the world’s first direct to satellite livestock monitoring platform has joined the Global Roundtable for Sustainable Beef (GRSB).

At Ceres Tag we believe change needs to happen to enable a sustainable future and with the other members of GRSB, we believe that beef can be a sustainable of protein for the world – however beef does have challenges to overcome in biosecurity, deforest free supply chains, methane emissions and other information often misrepresented public discourse.

Ceres Tag joined GRSB to assist members in providing the compliance evidence to automate reporting on the sustainability and ESG. These credentials are the key for unlocking the potential for the Red Meat industry to provide highly nutritious protein that consumers can feel good about consuming.  The ability of Ceres Tag to provide beef producers with automated certified data on location, welfare and sustainable use of land delivered via satellite for each individual animal during it’s life is an important piece of GRSB partnerships.

Ceres Tag is the only automated, unlimited range, sickness detection and contact tracing platform, requiring no towers or cell coverage. Should a biosecurity incursion occur of national significance, Ceres Tag products and data history are able to provide the information to simulate the extent of the incursion. This has the potential to save millions of animals from unnecessary culling and enable professionals to make fast and accurate decisions on the most appropriate management process to control and eradicate the necessary animals.  A solution that could thereby improve the impact on animal welfare, environmental devastation, and the profound economic and social impact that results.

Recent announcement by the EU Community to ensure deforest free supply chains can also be addressed by the automated Ceres Tag data. Simple recording of location coordinates is a standard part of a Ceres Tag data packet on every Ceres Tag and occurs in any location and for any supply chain ownership link that the animal may be in during its lifetime without the risk created by human manual input error.

However, for Ceres Tag, it is the soon to be released Pasture Feed Intake to measure; daily pasture intake, daily methane emissions, feed efficiency and phenotype traits for genetic selection that has the potential to have a significant impact all over the globe and to provide credible evidence, to back the sustainable production statements made about beef production which the GRSB members are also aligned. This automated, auditable, compliance evidence will enable producers of beef to have the confidence to represent their product with truth and integrity.

Ceres Tag is the 21^st Century traceability and sustainability partner for the beef industry.

The Global Roundtable for Sustainable Beef announces 2023 Executive Committee

5th January 2023 – The Global Roundtable for Sustainable Beef (GRSB) today announces its 2023 Executive Committee.

The newly elected committee is comprised of beef producers, beef supply chain stakeholders and beef industry groups from across the world. There is representation from Brazil, Canada, Australia, Netherlands, and the United States. These leaders will collaborate on the organization’s work towards reducing the global warming impact of beef by 30 percent by 2030.

The seven-member 2023 Executive Committee includes industry leaders from the likes of McDonalds, Tri-L Ranch, Tyson Foods, and Zoetis.

• President: Mr. Ian McConnel, Tyson Foods
• Vice President: Mr. Bob Lowe, Tri-L Ranch
• Secretary-Treasurer: Mr. Justin Sherrard, Rabobank
• Member at large: Ms. Jeannette Ferran Astorga, Zoetis
• Member at large: Mr. Lucas McKelvie, McDonalds Corporation
• Member at large: Ms. Luiza Bruscato, Brazilian Roundtable on Sustainable Livestock
• Immediate Past-President: Mr. Bob McCan, McFaddin Enterprises

Since 2012, GRSB has been working to advance sustainable beef through leadership, science, and multi-stakeholder engagement. Leaders are elected from a membership that represents the full value chain, including beef producers and producer organizations, allied services and industries, processors, retail, civil societies, and others who aim to continuously improve beef sustainability around the world.

In the last year, GRSB has grown its membership to over 100 members with new partners including Datamars, Acceligen and Woolworths. In November, the organization hosted its global conference in Denver – a four-day event that brought together a global network of likeminded individuals with an interest in powering a future of beef sustainability. This year’s COP27 saw several members of GRSB’s leadership team join panels to discuss how GRSB and its members aim to reduce greenhouse gas emissions across the beef supply chain.

More than 500 companies and producer organizations are engaged in the work of GRSB and its members, including regionally focused beef sustainability roundtables and initiatives in Argentina, Australia, Bolivia, Brazil, Canada, Colombia, Europe, Mexico, New Zealand, Paraguay, Southern Africa, the United States, and other countries around the world.

The new committee came into effect on January 1^st, 2023. For more information about GRSB visit https://grsbeef.org

About the Global Roundtable for Sustainable Beef

The Global Roundtable for Sustainable Beef (GRSB) is a worldwide network of the people and organizations powering progress in sustainable beef. Across its global roundtable and 12 regional roundtables, GRSB has over 500 stakeholder members, working in 24 different countries. Collectively, its members are responsible for more than two thirds of cross-border beef trade.

GRSB powers progress in sustainable beef by setting ambitious goals around reducing greenhouse gas emissions, improving land use and animal welfare. To help achieve these goals, GRSB champions best practice, facilitates the exchange of knowledge and fosters a collaborative approach.

Visit www.grsbeef.org and @grsbeef on social media.

About the GRSB Executive Committee

President – Mr. Ian McConnel (Tyson Foods). Ian serves as Director of Sustainability for Tyson Foods International Business Unit. Before his current position Ian served as the Global Beef Lead for World Wildlife Fund (WWF) where he led the global WWF networks approach to creating and communicating a more sustainable global beef industry. Facilitating global dialogue, collaborating across WWF offices, external stakeholders and industry partners Ian is successfully developing a cohesive and effective global effort to create a beef industry that is socially, economically, and environmentally responsible and is able to communicate this message to consumers. Ian has been voted in as President again for 2023 following a successful 2022 tenure, and previously served as the GRSB Vice President in 2021, and as GRSB Secretary-Treasurer in 2019 and 2020.

Vice President – Mr. Bob Lowe (Tri-L Ranch, Ltd.) has been voted in for another term as Vice President. He is part of a long line of ranchers that came to Alberta, Canada in the late 1800s and continues that legacy with feedlot operations based in Nanton, Alberta and a cow-calf operation in Eriksdale, Manitoba. He is an outspoken advocate for sharing information about raising cattle, feedlots, and best management practices, and promotes the understanding of the stewardship and conservation that is inherent in sustainable beef production.
He currently serves as President of the Canadian Cattlemen’s Association (CCA) and he was also Chair of Alberta Beef Producers (2015 to 2017) and a decade as a delegate, director, and a member of the executive. First elected as a director to the CCA in 2009, Lowe has served as chair of the CCA Environment Committee and Foreign Trade Committee. He is also a Council director of the Canadian Roundtable for Sustainable Beef (CRSB).

Secretary-Treasurer– Justin Sherrard (Rabobank, Netherlands). Justin is the Global Strategist for Animal Protein in Rabobank’s Food & Agribusiness Research (FAR) group. He leads the bank’s global research, client engagement and profiling in the animal protein sector. His work is directed at challenging current thinking and advising companies on risks and opportunities from strategic issues on today’s and tomorrow’s CEO agendas. In 2023 Justin will begin his second term as a Member-at-Large on the GRSB Executive Committee.

 Member-at-Large – Lucas McKelvie (McDonald’s Corporation, USA). Luke has been continually active within the GRSB for several years, including on the GRSB Communications Council and has been voted in for another two-year term on the Executive Committee. Luke serves as the Global Farmer Program Manager for McDonald’s Corporation. Prior to his current position Luke spent 8 years with the advertising and public relations firm of Osborn Barr where he served as Group Director of the Animal / Livestock Sector and then as a Vice President.

Member-at-Large – Ms. Jeannette Ferran Astorga (Zoetis) is currently beginning her second term as a Member-at-Large on the GRSB Executive Committee. Jeanette serves as Executive Vice President, Corporate Affairs, Communications and Sustainability, and Chief Sustainability Officer, as well as being serving President of the Zoetis Foundation. In these roles, Ms. Ferran Astorga is responsible for the company’s integrated and comprehensive approach to public policy, social responsibility, corporate reputation, and colleague and leadership communications and leads the sustainability and ESG disclosure strategy.  Since joining Zoetis, Jeannette established Zoetis’ Sustainability goals and led Zoetis’ progress in the areas of Sustainability and environmental, social and governance (ESG) matters. Among her many accomplishments at Zoetis thus far are the establishment of the Zoetis Foundation, the formation of our Driven to Care long-term Sustainability strategy and the publication of Zoetis’ first Sustainability report.

Member-at-Large – Luiza Bruscato (GTPS, Brasil) is the Executive Manager of the Brazilian Roundtable on Sustainable Livestock. She is responsible for Corporate Public Relations and conducting multistakeholder partnerships and networking through the articulation of the livestock production chain. In 2022 Luiza joined the IPOG as a lecturer for the Agribusiness Management MBA scheme, with her role covering sustainability, consumer trends and impacts on the production chain. She has been an active member within the organisation for several years, having been elected to the GRSB’s Board of Directors from 2017 to 2019.

Immediate Past President – Mr. Bob McCan (McFaddin Enterprises). After finishing his second term as President in 2020, Bob continues to support the Executive Committee as a non-official member. He oversees the cattle operations and recreational hunting and wildlife operations for his family’s company, McFaddin Enterprises, Ltd. in Victoria, Refugio, and Bee Counties, Texas. Using rotational grazing on native rangeland, the family strikes a balance that meets the needs of both livestock and wildlife, benefiting both. The ranches are stocked with Victoria cattle, a commercial cross-bred of three-fourths Hereford and one fourth Brahman with a uniform Hereford coloring.

8 December 2022

• Leading global livestock management and data solutions company, Datamars, has joined the Global Roundtable for Sustainable Beef
• Datamars becomes 101^st member to join the Roundtable, following the likes of leading retailer Woolworths Group and bovine genetics company, ABS Global
• The announcement follows GRSB’s global sustainable beef conference in Denver and its representation at COP27

Datamars, a global livestock management and data solutions company, has joined forces with organizations such as WWF, McDonalds, and Cargill as part of a worldwide network of people and organizations powering progress in sustainable beef – the Global Roundtable for Sustainable Beef (GRSB).

Datamars is committed to effecting positive change by providing farmers with livestock productivity tools and data insights around animal performance and health, allowing them to make precise, informed decisions to enhance animal productivity while minimizing the use of scarce resources. Datamars’ values closely align with those of GRSB, with both organizations focused on ensuring local farmers and producers have the resources they need to be sustainably productive.

Datamars, through their Datamars Livestock offering, provides animal identification solutions as well as weight, heat and health monitoring and wider farm monitoring technologies that connect to digital platforms to provide farmers with a wealth of real time information regarding animal and farm performance. Datamars also supports farmers in safeguarding the welfare of their livestock through the provision of accurate and reliable animal health delivery tools.

In recent weeks, several members of GRSB’s leadership team attended COP27 to discuss how GRSB and its members aim to reduce greenhouse gas emissions across the beef supply chain. This followed the organizations global conference in Denver – a four-day event that brought together a global network of likeminded individuals with an interest in powering a future of beef sustainability.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “We’ve had an exciting year as an organization, having hosted our conference and attending COP. Furthermore, we’ve already welcomed several new members and are pleased to announce our newest member. Datamars’ technology empowers farmers with livestock management tools and insights which play an important role in helping our sector continue to make strides in becoming more sustainably productive and achieve the goals we set out as an organization last year.”

Datamars CEO, Daniele Della Libera, says being a member of GRSB will further the company’s ability to contribute alongside other industry players who are aligned to the same goals, and continue to learn and identify ways to champion and accelerate sustainable farming through its activities and leading-edge customer solutions.

“Our membership will also help further accelerate our strategy and goals to deliver solutions that solve genuine problems and help make life easier for producers globally.”

Della Libera says he is excited to be working alongside the GRSB as Datamars continues to research, develop, and bring together integrated product solutions to help meet the growing world population’s demand for protein and other nutrients in a sustainable way for farmers, the environment and animal welfare.

Global beef roundtable announces conference agenda to power progress in sustainable beef

October 2022

• The Global Roundtable for Sustainable Beef is set to host a global conference in Denver, Colorado, USA
• The event runs from the 7 – 10 November
• Attendees of the ‘Reaching New Heights’ conference will gather to discuss global trends, consumer behaviour, industry progress and breakthroughs, and future plans
• The event will host a range of speakers including the National Wildlife Federation, Tyson Foods and JBS

In November, The Global Roundtable for Sustainable Beef (GRSB) will be hosting its global conference in Denver, Colorado. Over four days, the event will bring together a global network of likeminded individuals with an interest in powering a future of beef sustainability.

Throughout the event, which runs from the 7^th – 10^th November 2022, attendees will benefit from panel discussions, networking events and breakout sessions giving insights into the full scope of beef sustainability and action to improve it. Leading with GRSB’s Climate, Nature Positive and Animal Welfare Goals, related issues to be explored include global markets, supply chain, and cattle genetics. Attendees will also see first-hand how GRSB’s members are actively progressing the global goals through tours at member sites including Cargill, Agricultural Research, Development, and Education Center (ARDEC) Colorado State University and Leachman Cattle of Colorado.

Last year, GRSB launched its sustainability goals focusing on climate, animal health and nature positive production practices. These goals support members’ commitment to reduce the net global warming impact of beef by 30% by 2030.

Confirmed speakers at the event include; Jason Weller, newly appointed Chief Global Sustainability Officer at JBS; Marcelo Gonzalez, Paraguayan Vice Minister of Agriculture; Tim Bettington, EVP and President of Operations at Zoetis, Peter Byck, Arizona State University and Francisco Dallmeier, Smithsonian Institute.   Alongside keynote speakers GRSB will spotlight work on its global goals and provide a clear path to future progress.

Highlights include:

• Monday, 7 November: The Communicators Summit, panel event and networking dinner
• Tuesday, 8 November: Updates on the GRSB Global Goals and a ‘Nature Positive Production’ panel discussion
• Wednesday, 9 November: Discussions on ‘Balancing Production, Consumption and Nutritional Needs’ and ‘Animal Health and Welfare’, and a ‘Concerning Genetics’ panel discussion
• Thursday, 10 November: Three different tour opportunities to various locations discovering new beef sustainability practices

For the full GRSB Global Conference on Sustainable Beef agenda, visit here

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “This conference affords us the opportunity to showcase the outstanding work being undertaken by our organization and its members. We look forward to welcoming like-minded businesses and individuals across the entire beef supply chain to inspire progress and positive change in the sustainable beef industry.”

Leading Precision Breeding company Acceligen joins global beef sustainability body

• Acceligen, the leading Precision Breeding company for animals, has joined the Global Roundtable for Sustainable Beef
• The gene editing company focuses on breeding better animals for a better planet
• New member joins a host of animal welfare focused members, including Zinpro and Zoetis

04 October 2022, London/USA

Acceligen, the leading Precision Breeding company for animals, has joined an international network of people and organisations powering progress in beef sustainability – the Global Roundtable for Sustainable Beef (GRSB).

Alongside the likes of WWF, Zoetis, Cargill, Zinpro, Rabobank and Breedr, amongst others, Acceligen joins GRSB to actively improve the sustainability of the global beef supply chain.

Acceligen’s mission is to breed better animals for a better planet, addressing the health and well-being of animals that provide sustenance to the world. Specialising in precision breeding, the business utilises technology that addresses some of the long-standing challenges in animal health and caretaking.

Through its work with farmers and ranchers worldwide, Acceligen uses science that refines and accelerates the process of genetic improvement, enabling farmers to raise healthier and more resilient livestock, whilst reducing the environmental impact of the process.

GRSB brings producers, processors, retailers, and suppliers together with environmental organisations to help develop a more environmentally responsible, economically resilient, and socially beneficial global beef supply chain.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef said: “Since our launch, our ambition has been a commitment to powering progress in sustainable beef with the support of our members. With animal health and welfare being a key pillar of sustainable beef, we’re thrilled to welcome Acceligen to the roundtable. We look forward to their involvement, the sharing of knowledge and overcoming challenges the beef supply chain faces in animal health and caretaking.”

Sabreena Larson, COO, Acceligen said: “Acceligen provides livestock improvements for animal health and well-being that in turn empower farmers to increase sustainable production. We look forward to being part of an organisation with like-minded companies all working towards a more sustainable beef supply chain to continue to feed the globe.”

Contact
MHP Communications
grsb@mhpc.com

About the Global Roundtable for Sustainable Beef
The Global Roundtable for Sustainable Beef (GRSB) is a worldwide network of the people and organizations powering progress in sustainable beef. Across its global roundtable and 12 regional roundtables, GRSB has over 500 members, working in 24 different countries. Collectively, its members are responsible for more than two thirds of cross-border beef trade.

GRSB powers progress in sustainable beef by setting ambitious goals around reducing greenhouse gas emissions, improving land use and animal welfare. To help achieve these goals, GRSB champions best practice, facilitates the exchange of knowledge and fosters a collaborative approach.

About Acceligen
Founded in 2014, Acceligen is a recognized global leader in the development, deployment, and commercialization of precision animal breeding technologies. Acceligen believes in better living for all through better animal genetics. Using Nobel prize winning gene editing tools, we accelerate genetic improvement in food animals with naturally occurring traits to address critical issues in global farming. Learn more about our company, a wholly owned subsidiary of Recombinetics Inc., at Acceligen.com.

Woolworths Group joins leading sustainability body in the beef industry

6^th September 2022

• • Leading retailer, Woolworths Group, has joined the Global Roundtable for Sustainable Beef
  • Woolworths Group becomes the first ANZ retailer and 26th new member to join the Roundtable in the last 12 months, following the likes of bovine genetics company, ABS Global, animal nutrition leader, Zinpro, agricultural foods processor, ADM, and US financial marketplace, CME Group
  • The retailer joins long-standing GRSB members such as McDonalds, WWF, Zoetis, and Cargill

Woolworths Group, Australia and New Zealand’s largest retailer, has joined forces with organizations such as WWF, McDonalds and Cargill as part of a worldwide network of people and organizations powering progress in sustainable beef – the Global Roundtable for Sustainable Beef (GRSB).

Woolworths Group is committed to positive change for a better tomorrow, with animal welfare and sustainably-sourced produce being a core part of the businesses sourcing strategy. Woolworths Group’s values closely align with those of GRSB, with both organizations publishing ambitious sustainability goals.

Woolworths Group uses newly established Greenstock as its protein supply chain sourcing team to deliver quality Australian beef from paddock to the shelf, to the millions of customers who shop at its supermarkets every week. Greenstock also provides tailored protein solutions to our wholesale, international and foodservice businesses and is known for their quality, approach to win: win partnering and ongoing focus on sustainability and animal welfare.

The Global Roundtable for Sustainable Beef brings together all supply chain partners, from farm to plate, to support and invest in the continuous improvement of cattle health and wellbeing.

Woolworths Group joins a growing number of organizations committed to bettering the global beef supply chain, as part of GRSB. In the last 12 months, 26 new members have joined GRSB, including, ABS Global, fintech provider Origino and Chicago Mercantile Exchange (CME), a world leading derivatives marketplace operating in agriculture and ESG.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “Since our launch, our ambition has been a commitment to powering progress in sustainable beef with the support of our members. Woolworths brings a wealth of experience in sustainable retailing across Australia and New Zealand, which will help us and our members continue to achieve the goals we set out last year. We are delighted to welcome the business today and look forward to working with them.”

Fiona Walmsley – General Manager – Climate and Environment at Woolworths Group said: “We’re pleased to be the first retailer in Australia and New Zealand to join the Global Roundtable for Sustainable Beef as we work together with peers and partners around the world to pave the way for greener supply chains and a better tomorrow. We’re committed to best-practice sourcing to support sustainability and animal welfare and this alliance  will play an important role in helping us reach our ambition to lead the future of protein and achieve net-zero deforestation in our beef supply chains. We look forward to collaborating with key industry stakeholders to help drive a more sustainable global beef supply chain.”

Contact
MHP Communications
grsb@mhpc.com

About the Global Roundtable for Sustainable Beef
The Global Roundtable for Sustainable Beef (GRSB) is a worldwide network of the people and organizations powering progress in sustainable beef. Across its global roundtable and 12 regional roundtables, GRSB has over 500 members, working in 24 different countries. Collectively, its members are responsible for more than two thirds of cross-border beef trade.

GRSB powers progress in sustainable beef by setting ambitious goals around reducing greenhouse gas emissions, improving land use and animal welfare. To help achieve these goals, GRSB champions best practice, facilitates the exchange of knowledge and fosters a collaborative approach.

About Woolworths Group
Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and a range of fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 20 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week. In FY21, Woolworths Group reported sales of $67.2bn (AUD), including $5.6bn in online sales.